| Serial Number | 86710829 |
| Word Mark | WHERE SMART MONEY SHOPS FOR COLLEGE GEAR |
| Filing Date | Friday, July 31, 2015 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Saturday, July 26, 2025 |
| Registration Number | 4905169 |
| Registration Date | Tuesday, February 23, 2016 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, December 8, 2015 |
| Goods and Services | On-line retail store services featuring collegiate and sports related apparel and gear such as sweatshirts, t-shirts, pants, hats, socks, sweatpants, jackets, bags, backpacks, shoes, scarves, gloves, drink ware, flags, pennant, decals, and shorts [ ; Retail store services featuring collegiate and sports related apparel and gear such as sweatshirts, t-shirts, pants, hats, socks, sweatpants, jackets, bags, backpacks, shoes, scarves, gloves, drink ware, flags, pennant, decals, and shorts ; Advertising and business services ] |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, August 5, 2015 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, March 1, 2015 |
| First Use In Commerce Date | Sunday, March 1, 2015 |
| Party Name | Norcal Action Sports Inc |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Berkeley, CA 94704 |
| Party Name | Norcal Action Sports Inc |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Berkeley, CA 94704 |
| Party Name | Norcal Action Sports Inc |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Berkeley, CA 94704 |
| Event Date | Event Description |
| Wednesday, August 5, 2015 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, November 2, 2015 | ASSIGNED TO EXAMINER |
| Monday, November 2, 2015 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, December 8, 2015 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 23, 2016 | REGISTERED-PRINCIPAL REGISTER |
| Monday, July 5, 2021 | TEAS SECTION 8 RECEIVED |
| Saturday, November 20, 2021 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, November 18, 2015 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 8, 2015 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 23, 2021 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Saturday, November 20, 2021 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |
| Sunday, February 23, 2025 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Wednesday, March 5, 2025 | TEAS SECTION 8 & 9 RECEIVED |
| Saturday, July 26, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Saturday, July 26, 2025 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Saturday, July 26, 2025 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Saturday, July 26, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Saturday, November 20, 2021 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |