How does the domain appraisal tool work?

Simply enter a domain name you would like to appraise into the search field above and the AI-powered domain appraisal tool will instantly estimate its worth.

How much does the domain appraisal tool cost?

The domain appraisal tool is completely free to use and you can appraise as many domain names as you like.

Why does my domain name matter?

It's because your domain name has such a huge impact in so many areas of your business like these:

• Authority and Reputation: Your domain is often the first element of your business a potential customer will see. They'll notice your website in search results or see it in a marketing campaign. Accordingly, they'll form a first impression of your business based on the quality of your domain. If it seems uninspired or cheap, it's not going to land well. But if you have a short and catchy domain, it's immediately going to make your company look better.
• Memorability: Existing customers can bookmark your site for easier recall later, but you still need to overcome the hurdle of getting the first visit. After seeing an ad for your website, or hearing it in a discussion with a friend, a person will have to remember your domain to use it effectively. Memorable, easy to type domains tend to attract far more visitors as a result.
• Clarity and Knowledge: Oftentimes, a domain lets people know what your business is about. A random string of characters like afdhuioxuou.com means absolutely nothing. But a domain like Cars.com immediately tells you something; this website is in the automotive industry, and it probably sells cars. This can help people figure out what you do faster and more reliably.
• Ease of Use: How easy is it to type your domain name and visit your website? How easy is it to talk about? If it's hard to spell, if it's hard to pronounce, or if it can be butchered easily, your business is going to have a much harder time building more visibility and recognition.
• Search Engine Optimization: Your domain also has an impact on your success in search engine optimization (SEO). In case you aren't familiar, SEO is a collection of strategies meant to help you rank higher in search engine results pages (SERPs). A successful SEO strategy will increase your rankings, helping you earn more brand visibility and therefore, more traffic. The right domain name can help you optimize for specific keywords and phrases searched by your target audience, making it easier to rank in competitive pages.
• Marketing and Advertising: Effective domains can also greatly increase the potential of your marketing and advertising campaigns. If your domain is short and easy to spell, it's going to be easier to brand and feature as the centerpiece of your marketing collateral. If it's catchy and memorable, it's going to do the heavy lifting in your ad. Accordingly, a good domain can instantly multiply the results of any marketing campaign.

Why are domain names so expensive?

You might be skeptical about the real value of a domain name. You might think, it's just an address to your website; it doesn't affect your core brand, your products, or your services. But it doesn't take much research to see just how valuable domains are. It's true that you can pick up a basic domain for just a few dollars, but the best domains in the world are highly sought after by experienced entrepreneurs, thus driving up the price significantly. Why? Because they know just how important and valuable the right domain can be for their business. You may find it surprising but the domain Voice.com was sold in 2019 for $30 million, one of the largest publicly reported sales of all time. And that's just the tip of the iceberg. Check out our list of top domain sales.