WHAT MATTERS MOST TODAY Trademark

Trademark Overview


On Monday, April 28, 2025, a trademark application was filed for WHAT MATTERS MOST TODAY with the United States Patent and Trademark Office. The USPTO has given the WHAT MATTERS MOST TODAY trademark a serial number of 99158932. The federal status of this trademark filing is REVIVED - AWAITING FURTHER ACTION as of Tuesday, April 21, 2026. This trademark is owned by What Matter Most Today INC. The WHAT MATTERS MOST TODAY trademark is filed in the Clothing & Apparel Products, Education & Entertainment Services, and Medical & Beauty Services & Agricultural Services categories with the following description:

Providing mental wellness and emotional support services; organizing and conducting wellness programs, workshops, and community outreach initiatives focused on mindfulness, stress management, and holistic well-being; providing information in the field of mental health and wellness; and facilitating community-based programs aimed at promoting emotional balance, personal development, and overall well-being.

For clothing and other items featuring the "What Matters Most Today" or "WMMT" mark,:Clothing: t-shirts, hoodies, sweatshirts, hats, scarves, pants, and other wearable itemsAccessories: tote bags, backpacks, phone cases, stickers, mugs, and other similar productsThe mark consists of the phrase "What Matters Most Today" or the abbreviation "WMMT" printed on various clothing items, accessories, and other goods.

Educational services, namely, providing workshops, seminars, and camps in the fields of music, art, dance, and personal development; organizing and hosting community events for educational, cultural, and entertainment purposes.
what matters most today

General Information


Serial Number99158932
Word MarkWHAT MATTERS MOST TODAY
Filing DateMonday, April 28, 2025
Status616 - REVIVED - AWAITING FURTHER ACTION
Status DateTuesday, April 21, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesProviding mental wellness and emotional support services; organizing and conducting wellness programs, workshops, and community outreach initiatives focused on mindfulness, stress management, and holistic well-being; providing information in the field of mental health and wellness; and facilitating community-based programs aimed at promoting emotional balance, personal development, and overall well-being.
Goods and ServicesFor clothing and other items featuring the "What Matters Most Today" or "WMMT" mark,:Clothing: t-shirts, hoodies, sweatshirts, hats, scarves, pants, and other wearable itemsAccessories: tote bags, backpacks, phone cases, stickers, mugs, and other similar productsThe mark consists of the phrase "What Matters Most Today" or the abbreviation "WMMT" printed on various clothing items, accessories, and other goods.
Goods and ServicesEducational services, namely, providing workshops, seminars, and camps in the fields of music, art, dance, and personal development; organizing and hosting community events for educational, cultural, and entertainment purposes.
Description of MarkThe mark consists of The mark consists of the stylized wording "what matters most TODAY" with the phrase "what matters most" appearing in smaller lowercase letters above the word "TODAY" which appears in large uppercase letters. The letter "O" in "TODAY" is stylized with a vertical line through its center. The wording "EST 2020" appears in smaller text to the lower right of the mark.

Classification Information


International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateMonday, April 28, 2025
Primary Code025
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateTuesday, April 21, 2026
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateMonday, April 28, 2025
Primary Code044
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameWhat Matter Most Today INC
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressGermantown, WI 53022
US

Trademark Events


Event DateEvent Description
Monday, April 28, 2025NEW APPLICATION ENTERED
Monday, April 28, 2025APPLICATION FILING RECEIPT MAILED
Monday, September 8, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, September 17, 2025ASSIGNED TO EXAMINER
Thursday, September 18, 2025NON-FINAL ACTION WRITTEN
Thursday, September 18, 2025NON-FINAL ACTION E-MAILED
Thursday, September 18, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, December 17, 2025APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
Wednesday, December 17, 2025APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
Tuesday, April 21, 2026TEAS PETITION TO REVIVE RECEIVED
Tuesday, April 21, 2026PETITION TO REVIVE-GRANTED
Tuesday, April 21, 2026NOTICE OF REVIVAL - E-MAILED
Tuesday, April 21, 2026TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, April 21, 2026CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, April 21, 2026TEAS/EMAIL CORRESPONDENCE ENTERED