| Serial Number | 87975410 |
| Word Mark | THE LEGEND LIVES ON 77TH EST. 1938 STURGIS MOTORCYCLE RALLY 2017 |
| Filing Date | Wednesday, August 31, 2016 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, February 9, 2024 |
| Registration Number | 5252579 |
| Registration Date | Tuesday, July 25, 2017 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 31, 2017 |
| Description of Mark | The mark consists of a concentric circle design with the stylized wording "THE LEGEND LIVES ON" around the upper half of the circle. The stylized wording "77th EST. 1938" is located in the center of the circle with "EST. 1938" between the sevens in "77th". Below "77th" is the stylized word "STURGIS" which has additional lines that connect to the inner concentric line. The stylized wording "MOTORCYCLE RALLY" is located below "STURGIS". The stylized wording "2017" is located below "MOTORCYCLE RALLY" with two stars on either side of "2017". Thirteen five point shaded stars appear behind the stylized "77th" just below "THE LEGEND LIVES ON". |
| Goods and Services | Cloth and embroidered patches and ornamental novelty pins |
| Pseudo Mark | THE LEGEND LIVES ON SEVEN SEVEN ESTABLISHED NINETEEN THIRTY EIGHT STURGIS MOTORCYCLE RALLY TWO THOUSAND SEVENTEEN |
| Goods and Services | Clothing, namely, shirts, T-shirts, long sleeve T-shirts, sleeveless T-shirts, denim shirts, tank tops, sweatshirts, women's tops, head wear, bandannas, caps, cloth headwraps, hats |
| Section 2(f) Limitation Statement | As to "STURGIS" |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Promotional sponsorship of events of others, namely, motorcycle and vehicle rallies, exhibits, and competitions; promoting economic development in the City of Sturgis and the Black Hills area of South Dakota and Wyoming; and mail order, catalog, retail store, wholesale store, on-line retail store, and retail television store services featuring a variety of general merchandise and products |
| Disclaimer with Predetermined Text | "2017" "77TH EST. 1938" AND "MOTORCYCLE RALLY" |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, February 9, 2024 |
| Primary Code | 025 |
| First Use Anywhere Date | Saturday, October 1, 2016 |
| First Use In Commerce Date | Saturday, October 1, 2016 |
| International Class | 026 - Lace and embroidery, ribbons and braid; buttons, hooks and eyes, pins and needles; artificial flowers. |
| US Class Codes | 037, 039, 040, 042, 050 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, February 9, 2024 |
| Primary Code | 026 |
| First Use Anywhere Date | Thursday, May 4, 2017 |
| First Use In Commerce Date | Thursday, May 4, 2017 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, February 9, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, May 1, 2017 |
| First Use In Commerce Date | Monday, May 1, 2017 |
| Party Name | CITY OF STURGIS |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 51 - NOT AVAILABLE |
| Address | STURGIS, SD 57785 |
| Party Name | Sturgis Motorcycle Rally, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Sturgis, SD 57785 |
| Party Name | Sturgis Motorcycle Rally, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Sturgis, SD 57785 |
| Party Name | Sturgis Motorcycle Rally, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Sturgis, SD 57785 |
| Event Date | Event Description |
| Friday, February 9, 2024 | CANCELLED SEC. 8 (6-YR) |
| Monday, July 25, 2022 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, March 9, 2022 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, March 2, 2018 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, July 25, 2017 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 20, 2017 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Monday, June 19, 2017 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, June 6, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, June 5, 2017 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, May 16, 2017 | USE AMENDMENT FILED |
| Monday, June 5, 2017 | DIVISIONAL PROCESSING COMPLETE |
| Tuesday, May 16, 2017 | DIVISIONAL REQUEST RECEIVED |
| Monday, June 5, 2017 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, May 16, 2017 | TEAS REQUEST TO DIVIDE RECEIVED |
| Tuesday, May 16, 2017 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, March 28, 2017 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, January 31, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 31, 2017 | PUBLISHED FOR OPPOSITION |
| Wednesday, January 11, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, December 15, 2016 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, December 15, 2016 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, December 15, 2016 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, December 15, 2016 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, December 15, 2016 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, December 9, 2016 | ASSIGNED TO EXAMINER |
| Thursday, September 8, 2016 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, September 7, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, September 3, 2016 | NEW APPLICATION ENTERED |