PROTECT WHAT MATTERS Trademark

Trademark Overview


On Tuesday, May 6, 2025, a trademark application was filed for PROTECT WHAT MATTERS with the United States Patent and Trademark Office. The USPTO has given the PROTECT WHAT MATTERS trademark a serial number of 99172649. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Wednesday, October 8, 2025. This trademark is owned by Morton Industries LLC. The PROTECT WHAT MATTERS trademark is filed in the Vehicles & Locomotive Products, Leather Products, Clothing & Apparel Products, and Toys & Sporting Goods Products categories with the following description:

Bags specially adapted for sports equipment

Automobile bumpers

Clothing, namely, hats, shirts, and jackets

Backpacks, book bags, sports bags, bum bags, wallets and handbags
protect what matters

General Information


Serial Number99172649
Word MarkPROTECT WHAT MATTERS
Filing DateTuesday, May 6, 2025
Status681 - PUBLICATION/ISSUE REVIEW COMPLETE
Status DateWednesday, October 8, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 28, 2025

Trademark Statements


Goods and ServicesBags specially adapted for sports equipment
Goods and ServicesAutomobile bumpers
Goods and ServicesClothing, namely, hats, shirts, and jackets
Goods and ServicesBackpacks, book bags, sports bags, bum bags, wallets and handbags

Classification Information


International Class012 - Vehicles; apparatus for locomotion by land, air, or water.
US Class Codes019, 021, 023, 031, 035, 044
Class Status Code6 - Active
Class Status DateTuesday, May 6, 2025
Primary Code012
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery.
US Class Codes001, 002, 003, 022, 041
Class Status Code6 - Active
Class Status DateTuesday, May 6, 2025
Primary Code018
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateTuesday, May 6, 2025
Primary Code025
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code6 - Active
Class Status DateTuesday, May 6, 2025
Primary Code028
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameMorton Industries LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressMorton, IL 61550

Trademark Events


Event DateEvent Description
Tuesday, May 6, 2025NEW APPLICATION ENTERED
Tuesday, May 6, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, May 6, 2025APPLICATION FILING RECEIPT MAILED
Thursday, September 11, 2025ASSIGNED TO EXAMINER
Monday, September 29, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, October 22, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED