| Serial Number | 74479906 |
| Word Mark | EXCELSIOR |
| Filing Date | Friday, January 14, 1994 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Thursday, November 6, 2025 |
| Registration Number | 1907522 |
| Registration Date | Tuesday, July 25, 1995 |
| Mark Drawing | 1 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 25, 1994 |
| Goods and Services | foods; namely, biscuits and crackers |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, March 10, 1994 |
| Primary Code | 030 |
| First Use Anywhere Date | Saturday, November 30, 1968 |
| First Use In Commerce Date | Saturday, November 30, 1968 |
| Party Name | CARIBBEAN BRANDS INTERNATIONAL INC. |
| Party Type | 33 - New Owner After Registration |
| Legal Entity Type | 11 - Company |
| Address | ST. MICHAEL BB |
| Party Name | CARIBBEAN BRANDS LIMITED |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 11 - Company |
| Address | CASTRIES LC |
| Party Name | JAMAICA BISCUIT COMPANY LIMITED |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | KINGSTON 11 JM |
| Party Name | Jamaica Biscuit Company, Ltd. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Kingston 11 JM |
| Party Name | Jamaica Biscuit Company, Ltd. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Kingston 11 JM |
| Party Name | Jamaica Biscuit Company, Ltd. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Kingston 11 JM |
| Event Date | Event Description |
| Thursday, June 16, 1994 | ASSIGNED TO EXAMINER |
| Thursday, June 23, 1994 | EXAMINER'S AMENDMENT MAILED |
| Thursday, July 7, 1994 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, September 23, 1994 | NOTICE OF PUBLICATION |
| Tuesday, October 25, 1994 | PUBLISHED FOR OPPOSITION |
| Monday, November 21, 1994 | EXTENSION OF TIME TO OPPOSE RECEIVED |
| Tuesday, July 25, 1995 | REGISTERED-PRINCIPAL REGISTER |
| Friday, September 21, 2001 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Tuesday, October 9, 2001 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, December 28, 2004 | PAPER RECEIVED |
| Tuesday, December 28, 2004 | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED |
| Wednesday, February 9, 2005 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Wednesday, February 9, 2005 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Wednesday, June 13, 2012 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, October 8, 2014 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, February 24, 2015 | TEAS SECTION 8 & 9 RECEIVED |
| Monday, March 9, 2015 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, March 9, 2015 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Monday, March 9, 2015 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) |
| Monday, March 9, 2015 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Thursday, July 25, 2024 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Friday, July 18, 2025 | TEAS SECTION 8 & 9 RECEIVED |
| Thursday, November 6, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, November 6, 2025 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Thursday, November 6, 2025 | REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS) |
| Thursday, November 6, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |