DURABILITY IS IN OUR DNA Trademark
Trademark Overview
On Wednesday, November 12, 2025, a trademark application was filed for DURABILITY IS IN OUR DNA with the United States Patent and Trademark Office. The USPTO has given the DURABILITY IS IN OUR DNA trademark a serial number of 99493065. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Wednesday, November 12, 2025. This trademark is owned by Carhartt, Inc.. The DURABILITY IS IN OUR DNA trademark is filed in the Advertising, Business and Retail Services category with the following description:
On-line retail store services featuring clothing, footwear, headwear, clothing accessories, backpacks, bags, wallets
General Information
| Serial Number | 99493065 |
| Word Mark | DURABILITY IS IN OUR DNA |
| Filing Date | Wednesday, November 12, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Wednesday, November 12, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | On-line retail store services featuring clothing, footwear, headwear, clothing accessories, backpacks, bags, wallets |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, November 12, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, September 9, 2024 |
| First Use In Commerce Date | Friday, September 20, 2024 |
Trademark Owner History
| Party Name | Carhartt, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Dearborn, MI 48126 |
Trademark Events
| Event Date | Event Description |
| Wednesday, November 12, 2025 | NEW APPLICATION ENTERED |
| Wednesday, November 12, 2025 | APPLICATION FILING RECEIPT MAILED |
