| Serial Number | 97019605 |
| Word Mark | DEFY YOUR CHEEZPECTATIONS |
| Filing Date | Thursday, September 9, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 20, 2022 |
| Registration Number | 6932266 |
| Registration Date | Tuesday, December 20, 2022 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 25, 2022 |
| Goods and Services | Crackers; Cheese flavored puffed corn snacks; Corn-based snack foods; Grain-based snack foods |
| Pseudo Mark | DEFY YOUR CHEESE EXPECTATIONS |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, October 19, 2021 |
| Primary Code | 030 |
| First Use Anywhere Date | Wednesday, August 31, 2022 |
| First Use In Commerce Date | Wednesday, August 31, 2022 |
| Party Name | KELLOGG NORTH AMERICA COMPANY LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | BATTLE CREEK, MI 49016 |
| Party Name | Kellogg North America Company |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Battle Creek, MI 49016 |
| Party Name | Kellogg North America Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Battle Creek, MI 49016 |
| Party Name | Kellogg North America Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Battle Creek, MI 49016 |
| Event Date | Event Description |
| Wednesday, December 13, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, December 20, 2022 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, December 20, 2022 | REGISTERED-PRINCIPAL REGISTER |
| Friday, November 18, 2022 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Thursday, November 17, 2022 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, October 25, 2022 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, October 7, 2022 | USE AMENDMENT FILED |
| Tuesday, October 25, 2022 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Friday, October 7, 2022 | TEAS STATEMENT OF USE RECEIVED |
| Saturday, September 24, 2022 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Thursday, September 22, 2022 | SOU EXTENSION 1 GRANTED |
| Thursday, September 22, 2022 | SOU EXTENSION 1 FILED |
| Thursday, September 22, 2022 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, March 22, 2022 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, January 25, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 25, 2022 | PUBLISHED FOR OPPOSITION |
| Wednesday, January 5, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 21, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, December 21, 2021 | ASSIGNED TO EXAMINER |
| Tuesday, October 19, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, September 13, 2021 | NEW APPLICATION ENTERED |