BETTER GEAR - BETTER PERFORMANCE Trademark

Trademark Overview


On Wednesday, October 21, 2009, a trademark application was filed for BETTER GEAR - BETTER PERFORMANCE with the United States Patent and Trademark Office. The USPTO has given the BETTER GEAR - BETTER PERFORMANCE trademark a serial number of 77854423. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, August 11, 2017. This trademark is owned by Gander Mountain Company. The BETTER GEAR - BETTER PERFORMANCE trademark is filed in the Advertising, Business and Retail Services category with the following description:

Retail Sporting Goods Stores, Retail Mail Order and Electronic Catalog Services, and On-Line Retail Store Services, Each Featuring Outdoor Sportsman's Supplies, Hunting, Fishing, Camping, and Marine Equipment, Footwear and Clothing and Apparel; Issuing Gift Cards and Gift Certificates Which May Then be Redeemed for Goods or Services
better gear - better performance

General Information


Serial Number77854423
Word MarkBETTER GEAR - BETTER PERFORMANCE
Filing DateWednesday, October 21, 2009
Status710 - CANCELLED - SECTION 8
Status DateFriday, August 11, 2017
Registration Number3901736
Registration DateTuesday, January 4, 2011
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 30, 2010

Trademark Statements


Goods and ServicesRetail Sporting Goods Stores, Retail Mail Order and Electronic Catalog Services, and On-Line Retail Store Services, Each Featuring Outdoor Sportsman's Supplies, Hunting, Fishing, Camping, and Marine Equipment, Footwear and Clothing and Apparel; Issuing Gift Cards and Gift Certificates Which May Then be Redeemed for Goods or Services

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, August 11, 2017
Primary Code035
First Use Anywhere DateFriday, April 30, 2010
First Use In Commerce DateFriday, April 30, 2010

Trademark Owner History


Party NameGANDER OUTDOORS, LLC
Party Type32 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressLINCOLSHIRE, IL 60069

Party NameGANDER MOUNTAIN, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressLINCOLNSHIRE, IL 60069

Party NameGander Mountain Company
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSt. Paul, MN 55101

Party NameGander Mountain Company
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSt. Paul, MN 55101

Party NameGander Mountain Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSt. Paul, MN 55101

Trademark Events


Event DateEvent Description
Friday, August 11, 2017CANCELLED SEC. 8 (6-YR)
Wednesday, July 12, 2017AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, June 21, 2017AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Thursday, June 1, 2017ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, June 1, 2017TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, January 4, 2011REGISTERED-PRINCIPAL REGISTER
Friday, December 3, 2010NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Thursday, December 2, 2010LAW OFFICE REGISTRATION REVIEW COMPLETED
Thursday, December 2, 2010ASSIGNED TO LIE
Wednesday, December 1, 2010ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, November 18, 2010STATEMENT OF USE PROCESSING COMPLETE
Thursday, November 4, 2010USE AMENDMENT FILED
Thursday, November 18, 2010CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, November 4, 2010TEAS STATEMENT OF USE RECEIVED
Tuesday, May 25, 2010NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, March 30, 2010OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 30, 2010PUBLISHED FOR OPPOSITION
Monday, February 22, 2010LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, February 22, 2010ASSIGNED TO LIE
Tuesday, January 26, 2010APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, January 25, 2010ASSIGNED TO EXAMINER
Monday, October 26, 2009NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Saturday, October 24, 2009NEW APPLICATION ENTERED IN TRAM