
| Serial Number | 97871053 |
| Word Mark | ALWAYS DO WHAT YOU SHOULD DO |
| Filing Date | Monday, April 3, 2023 |
| Status | 731 - SECOND EXTENSION - GRANTED |
| Status Date | Thursday, April 3, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, February 6, 2024 |
| Goods and Services | (Based on 44(e)) Backpacks; Suitcases; Wallets; Attache cases; Belt bags; Bum bags; Business card holders in the nature of card cases; Credit card holders; Gym bags; Key cases; Leather straps; Shoulder bags; Sports bags; Straps for luggage; Travelling bags |
| Goods and Services | (Based on 44(e)) Skateboards; Toy vehicles |
| Goods and Services | (Based on Intent To Use) Bangles; Bracelets; Clocks; Earrings; Jewellery; Jewels; Watches; Brooches being jewelry; Custom jewellery; Jewellery boxes; Jewellery cases; Necklaces; Pendants; Precious metals; Precious stones; Rings; Imitation jewellery; Necklace charms |
| Goods and Services | (Based on 44(e)) Beanies; Dresses; Footwear; Hats; Headwear; Hoodies; Pants; Shirts; Shorts; Skirts; Socks; Sweatshirts; Swimwear; Trousers; Belts for clothing; Jogging pants; Sports pants; Track pants; Clothing jackets |
| International Class | 014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments. |
| US Class Codes | 002, 027, 028, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 27, 2023 |
| Primary Code | 014 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery. |
| US Class Codes | 001, 002, 003, 022, 041 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 27, 2023 |
| Primary Code | 018 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 27, 2023 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. |
| US Class Codes | 022, 023, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 27, 2023 |
| Primary Code | 028 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | ALWAYS DO WHAT YOU SHOULD DO LIMITED |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Mount Maunganui 3116 NZ |
| Party Name | ALWAYS DO WHAT YOU SHOULD DO LIMITED |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Mount Maunganui 3116 NZ |
| Event Date | Event Description |
| Thursday, April 6, 2023 | NEW APPLICATION ENTERED |
| Thursday, April 27, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, December 28, 2023 | ASSIGNED TO EXAMINER |
| Thursday, December 28, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 17, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 6, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 6, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 2, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, October 1, 2024 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, October 1, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, October 1, 2024 | SOU EXTENSION 1 GRANTED |
| Tuesday, October 1, 2024 | SOU EXTENSION 1 FILED |
| Wednesday, April 2, 2025 | SOU TEAS EXTENSION RECEIVED |
| Thursday, April 3, 2025 | SOU EXTENSION 2 FILED |
| Thursday, April 3, 2025 | SOU EXTENSION 2 GRANTED |
| Thursday, April 3, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, September 22, 2025 | TEAS DELETE 1(B) BASIS RECEIVED |