| Serial Number | 87245496 |
| Word Mark | YP THE WHY BEFORE THE BUY |
| Filing Date | Tuesday, November 22, 2016 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, January 2, 2026 |
| Registration Number | 5782117 |
| Registration Date | Tuesday, June 18, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, August 29, 2017 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Downloadable reports regarding consumer behavior |
| Goods and Services | Providing online, non-downloadable webcasts, namely, providing webcasts in the field of consumer behavior |
| Description of Mark | The mark consists of the lowercase and underlined wording "yp" with a horizontal line under it. Underneath is the wording "THE WHY BEFORE THE BUY", with the word "BEFORE" in a shaded rectangle that wraps around a larger tag design. The tag design is an overall rectangular shape featuring an outlined border, a pointy bottom, and a circle design in its bottom portion. |
| Section 2(f) Limitation Statement | as to "YP" |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, January 2, 2026 |
| Primary Code | 009 |
| First Use Anywhere Date | Monday, October 31, 2016 |
| First Use In Commerce Date | Monday, October 31, 2016 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, January 2, 2026 |
| Primary Code | 041 |
| First Use Anywhere Date | Monday, October 31, 2016 |
| First Use In Commerce Date | Monday, October 31, 2016 |
| Party Name | THRYV, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | DFW AIRPORT, TX 752619810 |
| Party Name | DEX MEDIA, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | GRAPEVINE, TX 75261 |
| Party Name | DEX MEDIA, INC. |
| Party Type | 22 - New Owner After Publication |
| Legal Entity Type | 03 - Corporation |
| Address | GRAPEVINE, TX 75261 |
| Party Name | YP HOLDINGS LLC |
| Party Type | 21 - New Owner After Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | GRAPEVINE, TX 75231 |
| Party Name | YP LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Atlanta, GA 30084 |
| Party Name | YP LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Atlanta, GA 30084 |
| Event Date | Event Description |
| Friday, November 25, 2016 | NEW APPLICATION ENTERED |
| Wednesday, November 30, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, December 1, 2016 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, January 19, 2017 | ASSIGNED TO EXAMINER |
| Thursday, January 19, 2017 | NON-FINAL ACTION WRITTEN |
| Thursday, January 19, 2017 | NON-FINAL ACTION E-MAILED |
| Thursday, January 19, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, July 12, 2017 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, July 19, 2017 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, July 19, 2017 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, July 20, 2017 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, July 21, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 9, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 29, 2017 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 29, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 24, 2017 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, March 28, 2018 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, April 24, 2018 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, April 24, 2018 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, May 9, 2018 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, April 24, 2018 | SOU EXTENSION 1 FILED |
| Wednesday, May 30, 2018 | SOU EXTENSION 1 GRANTED |
| Wednesday, May 30, 2018 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, May 31, 2018 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, October 24, 2018 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, October 24, 2018 | SOU EXTENSION 2 FILED |
| Monday, November 5, 2018 | SOU EXTENSION 2 GRANTED |
| Tuesday, November 6, 2018 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, April 24, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, April 24, 2019 | USE AMENDMENT FILED |
| Tuesday, April 30, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, May 16, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, May 17, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, June 18, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, September 4, 2019 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, March 10, 2021 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, June 18, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, January 2, 2026 | CANCELLED SEC. 8 (6-YR) |