YOU LEAD THE WAY. WE'VE GOT YOUR BACK. Trademark
Trademark Overview
On Tuesday, August 6, 2024, a trademark application was filed for YOU LEAD THE WAY. WE'VE GOT YOUR BACK. with the United States Patent and Trademark Office. The USPTO has given the YOU LEAD THE WAY. WE'VE GOT YOUR BACK. trademark a serial number of 98684499. The federal status of this trademark filing is RESPONSE AFTER NON-FINAL ACTION - ENTERED as of Wednesday, August 20, 2025. This trademark is owned by American Express Marketing & Development Corp.. The YOU LEAD THE WAY. WE'VE GOT YOUR BACK. trademark is filed in the Advertising, Business and Retail Services category with the following description:
Providing online information to others, namely providing information on opportunities for employment and career advancement to potential employment candidates; providing human resources management service in the area of employee recruitment, namely providing information and counseling on career placement and advancement to potential employment candidates.
General Information
| Serial Number | 98684499 |
| Word Mark | YOU LEAD THE WAY. WE'VE GOT YOUR BACK. |
| Filing Date | Tuesday, August 6, 2024 |
| Status | 661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED |
| Status Date | Wednesday, August 20, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Pseudo Mark | YOU LEAD THE WAY WE HAVE GOT YOUR BACK |
| Goods and Services | Providing online information to others, namely providing information on opportunities for employment and career advancement to potential employment candidates; providing human resources management service in the area of employee recruitment, namely providing information and counseling on career placement and advancement to potential employment candidates. |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, August 6, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | Saturday, November 30, 2019 |
| First Use In Commerce Date | Saturday, November 30, 2019 |
Trademark Owner History
| Party Name | American Express Marketing & Development Corp. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10285 |
Trademark Events
| Event Date | Event Description |
| Tuesday, August 6, 2024 | NEW APPLICATION ENTERED |
| Thursday, August 8, 2024 | TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED |
| Thursday, August 8, 2024 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Saturday, February 22, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Sunday, February 23, 2025 | ASSIGNED TO EXAMINER |
| Monday, February 24, 2025 | NON-FINAL ACTION E-MAILED |
| Monday, February 24, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, February 24, 2025 | NON-FINAL ACTION WRITTEN |
| Friday, May 23, 2025 | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED |
| Friday, May 23, 2025 | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED |
| Wednesday, August 20, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, August 20, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, August 20, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
