WHAT'S MORE IMPORTANT? Trademark
Trademark Overview
On Friday, April 27, 2018, a trademark application was filed for WHAT'S MORE IMPORTANT? with the United States Patent and Trademark Office. The USPTO has given the WHAT'S MORE IMPORTANT? trademark a serial number of 87896493. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, July 4, 2025. The WHAT'S MORE IMPORTANT? trademark is filed in the Clothing & Apparel Products category with the following description:
Tops as clothing; Bottoms as clothing; Headwear; Sweaters; Swimsuits; Rainwear; Jackets
General Information
| Serial Number | 87896493 |
| Word Mark | WHAT'S MORE IMPORTANT? |
| Filing Date | Friday, April 27, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, July 4, 2025 |
| Registration Number | 5632015 |
| Registration Date | Tuesday, December 18, 2018 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 2, 2018 |
Trademark Statements
| Pseudo Mark | WHAT IS MORE IMPORTANT? |
| Goods and Services | Tops as clothing; Bottoms as clothing; Headwear; Sweaters; Swimsuits; Rainwear; Jackets |
Classification Information
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, July 4, 2025 |
| Primary Code | 025 |
| First Use Anywhere Date | Wednesday, December 20, 2017 |
| First Use In Commerce Date | Wednesday, December 20, 2017 |
Trademark Owner History
| Party Name | NOT AVAILABLE |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 01 - Individual |
| Address | Cape May, NJ 08204 |
| Party Name | NOT AVAILABLE |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 01 - Individual |
| Address | New York, NY 10024 |
| Party Name | NOT AVAILABLE |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 01 - Individual |
| Address | Cape May, NJ 08204 |
| Party Name | NOT AVAILABLE |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 01 - Individual |
| Address | New York, NY 10024 |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Cape May, NJ 08204 |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | New York, NY 10024 |
Trademark Events
| Event Date | Event Description |
| Saturday, May 5, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, August 2, 2018 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, August 2, 2018 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, September 12, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 2, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 2, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 18, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Monday, December 18, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, July 4, 2025 | CANCELLED SEC. 8 (6-YR) |
| Thursday, August 23, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, May 1, 2018 | NEW APPLICATION ENTERED |
| Sunday, August 19, 2018 | ASSIGNED TO EXAMINER |
