| Serial Number | 98273878 |
| Word Mark | WHAT THE SNACK |
| Filing Date | Thursday, November 16, 2023 |
| Status | 731 - SECOND EXTENSION - GRANTED |
| Status Date | Thursday, October 23, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 3, 2024 |
| NOT AVAILABLE | "SNACK" |
| Goods and Services | Nut and seed-based snack bars |
| Goods and Services | Cookies; Crackers; Frostings; Mixes for bakery goods |
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 16, 2023 |
| Primary Code | 029 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 16, 2023 |
| Primary Code | 030 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Simple Mills, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Chicago, IL 60654 |
| Party Name | Simple Mills, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Chicago, IL 60654 |
| Event Date | Event Description |
| Thursday, November 16, 2023 | NEW APPLICATION ENTERED |
| Monday, February 5, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, June 22, 2024 | ASSIGNED TO EXAMINER |
| Saturday, June 22, 2024 | NON-FINAL ACTION WRITTEN |
| Saturday, June 22, 2024 | NON-FINAL ACTION E-MAILED |
| Saturday, June 22, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, June 25, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, June 25, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, June 25, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, July 26, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 14, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 3, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 3, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 29, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, April 1, 2025 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, April 1, 2025 | SOU EXTENSION 1 FILED |
| Wednesday, April 2, 2025 | SOU EXTENSION 1 GRANTED |
| Wednesday, April 2, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Thursday, October 23, 2025 | SOU TEAS EXTENSION RECEIVED |
| Thursday, October 23, 2025 | SOU EXTENSION 2 FILED |
| Thursday, October 23, 2025 | SOU EXTENSION 2 GRANTED |
| Friday, October 24, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |