WHAT THE FUR Trademark
Trademark Overview
On Friday, December 27, 2024, a trademark application was filed for WHAT THE FUR with the United States Patent and Trademark Office. The USPTO has given the WHAT THE FUR trademark a serial number of 98924106. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Wednesday, July 16, 2025. This trademark is owned by Paw Box LLC. The WHAT THE FUR trademark is filed in the Clothing & Apparel Products, Advertising, Business and Retail Services, and Pharmaceutical Products categories with the following description:
Nutritional supplements for dogs
Clothing, namely, shirts; Clothing, namely, pants; Clothing, namely, hats; Clothing, namely, sweatshirts; Clothing, namely, hoodies
On-line retail store services featuring dietary supplements for dogs, dog treats, and apparel; advertising, marketing, and promotional services, namely, social media marketing and content creation services, all in the field of pet health and wellness.
General Information
| Serial Number | 98924106 |
| Word Mark | WHAT THE FUR |
| Filing Date | Friday, December 27, 2024 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Wednesday, July 16, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 5, 2025 |
Trademark Statements
| Goods and Services | Nutritional supplements for dogs |
| Goods and Services | Clothing, namely, shirts; Clothing, namely, pants; Clothing, namely, hats; Clothing, namely, sweatshirts; Clothing, namely, hoodies |
| Goods and Services | On-line retail store services featuring dietary supplements for dogs, dog treats, and apparel; advertising, marketing, and promotional services, namely, social media marketing and content creation services, all in the field of pet health and wellness. |
Classification Information
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, December 27, 2024 |
| Primary Code | 025 |
| First Use Anywhere Date | Sunday, December 1, 2024 |
| First Use In Commerce Date | Sunday, December 15, 2024 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, December 27, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, October 25, 2024 |
| First Use In Commerce Date | Sunday, December 15, 2024 |
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 005, 006, 018, 044, 046, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, December 27, 2024 |
| Primary Code | 005 |
| First Use Anywhere Date | Friday, October 25, 2024 |
| First Use In Commerce Date | Sunday, December 15, 2024 |
Trademark Owner History
| Party Name | Paw Box LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Dublin, CA 94568 |
Trademark Events
| Event Date | Event Description |
| Friday, December 27, 2024 | NEW APPLICATION ENTERED |
| Friday, December 27, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, June 10, 2025 | ASSIGNED TO EXAMINER |
| Friday, June 13, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, June 13, 2025 | NON-FINAL ACTION WRITTEN |
| Friday, June 13, 2025 | NON-FINAL ACTION E-MAILED |
| Thursday, June 26, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, June 26, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, June 26, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, June 30, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
