WHAT • ROCKS • THE OFFICIAL COMMUNITY'S CHOICE AWARDS Trademark
Trademark Overview
On Friday, December 5, 2025, a trademark application was filed for WHAT • ROCKS • THE OFFICIAL COMMUNITY'S CHOICE AWARDS with the United States Patent and Trademark Office. The USPTO has given the WHAT • ROCKS • THE OFFICIAL COMMUNITY'S CHOICE AWARDS trademark a serial number of 99532170. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Wednesday, April 22, 2026. This trademark is owned by Gannett Ventures LLC. The WHAT • ROCKS • THE OFFICIAL COMMUNITY'S CHOICE AWARDS trademark is filed in the Advertising, Business and Retail Services category with the following description:
Promoting the sale of goods and services of others by conducting an awards program in which the public votes and which honors individuals and companies that have demonstrated excellence in their fields, in the quality of their products and services and in customer service
General Information
| Serial Number | 99532170 |
| Word Mark | WHAT • ROCKS • THE OFFICIAL COMMUNITY'S CHOICE AWARDS |
| Filing Date | Friday, December 5, 2025 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Wednesday, April 22, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 12, 2026 |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| NOT AVAILABLE | "AWARDS" |
| Goods and Services | Promoting the sale of goods and services of others by conducting an awards program in which the public votes and which honors individuals and companies that have demonstrated excellence in their fields, in the quality of their products and services and in customer service |
| Pseudo Mark | WHAT ROCKS THE OFFICIAL COMMUNITYS CHOICE AWARDS |
| Section 2(f) Limitation Statement | As to "THE OFFICIAL COMMUNITY'S CHOICE AWARDS" |
| Description of Mark | The mark consists of a tall rectangular frame containing a silhouette of a right hand making a thumbs up gesture above and partially obscuring the word "ROCKS" surrounded by a partial seal containing the word "WHAT", the seal extending partially above the top of the frame, all above the wording "THE OFFICIAL" above "COMMUNITY'S" above "CHOICE" above "AWARDS", with the "C" and "E" in the word "CHOICE" being in larger lettering. |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, December 5, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, April 22, 2024 |
| First Use In Commerce Date | Monday, April 22, 2024 |
Trademark Owner History
| Party Name | Gannett Ventures LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Pittsford, NY 14534
US |
Trademark Events
| Event Date | Event Description |
| Friday, December 5, 2025 | NEW APPLICATION ENTERED |
| Friday, December 5, 2025 | APPLICATION FILING RECEIPT MAILED |
| Thursday, April 2, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, April 2, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, April 8, 2026 | ASSIGNED TO EXAMINER |
| Wednesday, April 15, 2026 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, April 15, 2026 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, April 15, 2026 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, April 15, 2026 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, April 15, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
