WHAT LO WANTS Trademark

Trademark Overview


On Monday, January 10, 2022, a trademark application was filed for WHAT LO WANTS with the United States Patent and Trademark Office. The USPTO has given the WHAT LO WANTS trademark a serial number of 97210377. The federal status of this trademark filing is REGISTERED as of Tuesday, February 7, 2023. This trademark is owned by What Lo Wants LLC. The WHAT LO WANTS trademark is filed in the Clothing & Apparel Products, Advertising and Business and Retail Services categories with the following description:

Bottoms as clothing; Tops as clothing

On-line retail store services featuring Clothing
what lo wants

General Information


Serial Number97210377
Word MarkWHAT LO WANTS
Filing DateMonday, January 10, 2022
Status700 - REGISTERED
Status DateTuesday, February 7, 2023
Registration Number6973265
Registration DateTuesday, February 7, 2023
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 22, 2022

Trademark Statements


Name/Portrait Description and/or Consent StatementThe name and/or signature "LO" shown in the mark identifies Lauren Gray, whose consent to register is made of record.
Goods and ServicesBottoms as clothing; Tops as clothing
Goods and ServicesOn-line retail store services featuring Clothing

Classification Information


International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateSaturday, January 15, 2022
Primary Code025
First Use Anywhere DateFriday, July 31, 2020
First Use In Commerce DateFriday, April 30, 2021

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateSaturday, January 15, 2022
Primary Code035
First Use Anywhere DateFriday, July 31, 2020
First Use In Commerce DateFriday, April 30, 2021

Trademark Owner History


Party NameWhat Lo Wants LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressLos Angeles, CA 90066

Party NameWhat Lo Wants LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressLos Angeles, CA 90066

Party NameWhat Lo Wants LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressLos Angeles, CA 90066

Trademark Events


Event DateEvent Description
Tuesday, February 7, 2023NOTICE OF REGISTRATION CONFIRMATION EMAILED
Tuesday, February 7, 2023REGISTERED-PRINCIPAL REGISTER
Tuesday, November 22, 2022OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 22, 2022PUBLISHED FOR OPPOSITION
Wednesday, November 2, 2022NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, October 19, 2022APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, October 18, 2022ASSIGNED TO EXAMINER
Monday, July 25, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, July 25, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, July 25, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Saturday, January 15, 2022NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, January 13, 2022NEW APPLICATION ENTERED