| Serial Number | 99008429 |
| Word Mark | WHAT DA FACE |
| Filing Date | Friday, January 17, 2025 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Wednesday, September 17, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 7, 2025 |
| Description of Mark | The mark consists of a stylized simple drawing of a bear's head and neck, facing the viewer's left, with the bear's right paw covering its face from forehead to above top of its nose, centered above the wording "WHAT DA FACE". |
| Goods and Services | Hands-free devices for the use of mobile devices, namely, cell phone grip holders, holders adapted for cell phones and smartphones, to help with holding on between head and shoulder; hands-free holder attachment to assist users with mobile portable devices, namely, cell phones, and smartphones |
| Pseudo Mark | WHAT THE FACE |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 17, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | San Diego, CA 92138 |
| Event Date | Event Description |
| Friday, January 17, 2025 | NEW APPLICATION ENTERED |
| Monday, June 23, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, June 28, 2025 | NON-FINAL ACTION E-MAILED |
| Saturday, June 28, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, September 8, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, September 8, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, September 8, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, September 9, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Saturday, June 28, 2025 | NON-FINAL ACTION WRITTEN |
| Monday, June 23, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, June 27, 2025 | ASSIGNED TO EXAMINER |