WE'RE REAL CHEESE PEOPLE Trademark

Trademark Overview


On Thursday, October 30, 2014, a trademark application was filed for WE'RE REAL CHEESE PEOPLE with the United States Patent and Trademark Office. The USPTO has given the WE'RE REAL CHEESE PEOPLE trademark a serial number of 86440005. The federal status of this trademark filing is PARTIAL SECTION 8 & 15 ACCEPTED AND ACKNOWLEDGED as of Tuesday, July 23, 2024. This trademark is owned by Sargento Foods Inc.. The WE'RE REAL CHEESE PEOPLE trademark is filed in the Paper & Printed Material Products, Meat & Processed Food Products, Advertising, Business and Retail Services, and Education & Entertainment Services categories with the following description:

[ Online non-downloadable electronic newsletters providing information related to the food industry ]

[Imported and ] domestic, whole, sliced, and shredded natural cheeses; [ imitation cheese; processed cheese; cheese sauce; chili con queso; dairy-based snack foods excluding ice cream, ice milk and frozen yogurt; ] snack foods containing a combination of cheese, processed nuts and dried fruit; snack foods containing a combination of cheese, processed nuts, processed edible seeds and dried fruit [ ; snack food, namely, cheese and snack food combination consisting primarily of cheese and also containing salsa; food toppings for potatoes, vegetables and salads consisting primarily of cheese, dried fruit, and processed nuts and also containing cheese sauce and food seasonings; breaded and unbreaded pieces of cheese, meat, cheese and meat mixtures, and cheese, meat and vegetable mixtures for use as appetizers ]

[ Newsletters providing information related to the food industry; printed publications, namely, recipe brochures, brochures relating to the field of food ]

Providing a website featuring consumer product information about cheese and snack products
we're real cheese people

General Information


Serial Number86440005
Word MarkWE'RE REAL CHEESE PEOPLE
Filing DateThursday, October 30, 2014
Status705 - PARTIAL SECTION 8 & 15 ACCEPTED AND ACKNOWLEDGED
Status DateTuesday, July 23, 2024
Registration Number5383124
Registration DateTuesday, January 23, 2018
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 7, 2017

Trademark Statements


Goods and Services[ Online non-downloadable electronic newsletters providing information related to the food industry ]
Goods and Services[Imported and ] domestic, whole, sliced, and shredded natural cheeses; [ imitation cheese; processed cheese; cheese sauce; chili con queso; dairy-based snack foods excluding ice cream, ice milk and frozen yogurt; ] snack foods containing a combination of cheese, processed nuts and dried fruit; snack foods containing a combination of cheese, processed nuts, processed edible seeds and dried fruit [ ; snack food, namely, cheese and snack food combination consisting primarily of cheese and also containing salsa; food toppings for potatoes, vegetables and salads consisting primarily of cheese, dried fruit, and processed nuts and also containing cheese sauce and food seasonings; breaded and unbreaded pieces of cheese, meat, cheese and meat mixtures, and cheese, meat and vegetable mixtures for use as appetizers ]
Goods and Services[ Newsletters providing information related to the food industry; printed publications, namely, recipe brochures, brochures relating to the field of food ]
Pseudo MarkWE ARE REAL CHEESE PEOPLE
Goods and ServicesProviding a website featuring consumer product information about cheese and snack products

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateTuesday, July 23, 2024
Primary Code016
First Use Anywhere DateTuesday, October 25, 2016
First Use In Commerce DateTuesday, October 25, 2016

International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateWednesday, August 2, 2017
Primary Code029
First Use Anywhere DateTuesday, November 15, 2016
First Use In Commerce DateTuesday, November 15, 2016

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, November 12, 2014
Primary Code035
First Use Anywhere DateWednesday, May 10, 2017
First Use In Commerce DateWednesday, May 10, 2017

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateTuesday, July 23, 2024
Primary Code041
First Use Anywhere DateTuesday, October 25, 2016
First Use In Commerce DateTuesday, October 25, 2016

Trademark Owner History


Party NameSARGENTO CHEESE INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressPLYMOUTH, WI 53073

Party NameSargento Foods Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressPlymouth, WI 53073

Party NameSargento Foods Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressPlymouth, WI 53073

Party NameSargento Foods Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressPlymouth, WI 53073

Trademark Events


Event DateEvent Description
Monday, November 3, 2014NEW APPLICATION ENTERED
Wednesday, November 12, 2014NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, November 13, 2014NOTICE OF PSEUDO MARK E-MAILED
Friday, February 20, 2015ASSIGNED TO EXAMINER
Tuesday, March 3, 2015TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, March 3, 2015ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, March 3, 2015PRIORITY ACTION WRITTEN
Tuesday, March 3, 2015PRIORITY ACTION E-MAILED
Tuesday, March 3, 2015NOTIFICATION OF PRIORITY ACTION E-MAILED
Friday, May 22, 2015TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, May 22, 2015CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, May 22, 2015TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, August 7, 2015ASSIGNED TO LIE
Tuesday, September 15, 2015PUBLISHED FOR OPPOSITION
Tuesday, November 10, 2015NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, May 10, 2016SOU TEAS EXTENSION RECEIVED
Tuesday, May 10, 2016TEAS REQUEST TO DIVIDE RECEIVED
Tuesday, May 10, 2016DIVISIONAL REQUEST RECEIVED
Tuesday, May 10, 2016SOU EXTENSION 1 FILED
Monday, June 20, 2016CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, June 23, 2016DIVISIONAL PROCESSING COMPLETE
Thursday, June 23, 2016SOU EXTENSION 1 GRANTED
Friday, June 24, 2016NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, November 2, 2016SOU TEAS EXTENSION RECEIVED
Wednesday, November 2, 2016SOU EXTENSION 2 FILED
Friday, May 22, 2015TEAS RESPONSE TO OFFICE ACTION RECEIVED
Saturday, July 25, 2015APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, August 12, 2015LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, August 26, 2015NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, September 15, 2015OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Friday, June 24, 2016CORRECTED NOA E-MAILED
Wednesday, November 2, 2016SOU EXTENSION 2 GRANTED
Friday, November 4, 2016NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, May 10, 2017TEAS STATEMENT OF USE RECEIVED
Wednesday, May 10, 2017USE AMENDMENT FILED
Monday, May 22, 2017STATEMENT OF USE PROCESSING COMPLETE
Thursday, May 25, 2017DATA MODIFICATION COMPLETED
Tuesday, June 20, 2017SU - PRIORITY ACTION WRITTEN
Tuesday, June 20, 2017SU - PRIORITY ACTION E-MAILED
Tuesday, June 20, 2017NOTIFICATION OF SU - PRIORITY ACTION E-MAILED
Thursday, July 6, 2017TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, July 13, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, July 13, 2017TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, August 2, 2017SU - EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
Wednesday, August 2, 2017NOTIFICATION OF SU- EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
Wednesday, August 2, 2017COMBINED EXAMINER'S AMENDMENT/PRIORITY ACTION ENTERED
Wednesday, August 23, 2017TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, September 28, 2017ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, September 29, 2017NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, October 3, 2017WITHDRAWN FROM ISSUE - EXAMINING ATTORNEY REQUEST
Wednesday, August 2, 2017SU - EXAMINER'S AMENDMENT AND/OR PRIORITY ACTION - WRITTEN
Tuesday, August 29, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, August 29, 2017TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, October 18, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, November 7, 2017PUBLISHED FOR OPPOSITION
Tuesday, November 7, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 23, 2018REGISTERED-PRINCIPAL REGISTER
Friday, November 16, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, January 23, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, January 9, 2024TEAS SECTION 8 & 15 RECEIVED
Friday, November 16, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, July 23, 2024CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, July 23, 2024REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, January 31, 2024AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, July 23, 2024NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED