WATERMELON FOR SHORE Trademark
Trademark Overview
On Friday, May 22, 2026, a trademark application was filed for WATERMELON FOR SHORE with the United States Patent and Trademark Office. The USPTO has given the WATERMELON FOR SHORE trademark a serial number of 99840575. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, June 23, 2026. This trademark is owned by e.l.f. Cosmetics, Inc.. The WATERMELON FOR SHORE trademark is filed in the Cosmetics & Cleaning Products and Pharmaceutical Products categories with the following description:
Hand sanitizing preparations; Medicated skin care preparations; Acne treatment preparations
Cosmetics; Non-medicated skin care preparations; Non-medicated skin care preparation, namely, body mist; Non-medicated hair mists; Face mists being non-medicated skin care preparations; Body oil; Lip stains; Skin care preparations, namely, body balm; Makeup setting sprays; Make-up primer
General Information
| Serial Number | 99840575 |
| Word Mark | WATERMELON FOR SHORE |
| Filing Date | Friday, May 22, 2026 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, June 23, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 23, 2026 |
Trademark Statements
| Goods and Services | Hand sanitizing preparations; Medicated skin care preparations; Acne treatment preparations |
| Pseudo Mark | WATERMELON FOR SURE |
| Goods and Services | Cosmetics; Non-medicated skin care preparations; Non-medicated skin care preparation, namely, body mist; Non-medicated hair mists; Face mists being non-medicated skin care preparations; Body oil; Lip stains; Skin care preparations, namely, body balm; Makeup setting sprays; Make-up primer |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, May 22, 2026 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 005, 006, 018, 044, 046, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, May 22, 2026 |
| Primary Code | 005 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | e.l.f. Cosmetics, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Oakland, CA 94607
US |
| Party Name | e.l.f. Cosmetics, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Oakland, CA 94607
US |
Trademark Events
| Event Date | Event Description |
| Friday, May 22, 2026 | NEW APPLICATION ENTERED |
| Friday, May 22, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, May 22, 2026 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, May 26, 2026 | ASSIGNED TO EXAMINER |
| Tuesday, May 26, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 17, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 23, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 23, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
