| Serial Number | 79251662 |
| Word Mark | VIVID EARTH |
| Filing Date | Thursday, November 22, 2018 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, July 23, 2019 |
| Registration Number | 5809662 |
| Registration Date | Tuesday, July 23, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 7, 2019 |
| Description of Mark | The mark consists of the wording "VIVID EARTH" centered in front of three horizontal bands and two vertical bands, each formed by running a finger through make up powder. |
| Goods and Services | Make-up powder |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, February 25, 2019 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | SEPHORA |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | FR |
| Party Name | SEPHORA |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | FR |
| Party Name | SEPHORA |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | FR |
| Event Date | Event Description |
| Wednesday, February 27, 2019 | NON-FINAL ACTION WRITTEN |
| Thursday, February 14, 2019 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Monday, February 25, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, February 25, 2019 | ASSIGNED TO EXAMINER |
| Thursday, February 28, 2019 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Friday, March 1, 2019 | APPLICATION FILING RECEIPT MAILED |
| Saturday, March 9, 2019 | REFUSAL PROCESSED BY MPU |
| Saturday, March 9, 2019 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Friday, March 15, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, March 15, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, March 15, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, March 26, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 17, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 7, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 7, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 23, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, October 23, 2019 | FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB |
| Thursday, November 14, 2019 | FINAL DISPOSITION PROCESSED |
| Friday, November 15, 2019 | FINAL DISPOSITION NOTICE SENT TO IB |
| Friday, December 6, 2019 | FINAL DECISION TRANSACTION PROCESSED BY IB |
| Tuesday, July 23, 2024 | COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED |
| Friday, March 29, 2019 | REFUSAL PROCESSED BY IB |