VIVA LA BRAND Trademark

Trademark Overview

On Saturday, February 10, 2018, a trademark application was filed for VIVA LA BRAND with the United States Patent and Trademark Office. The USPTO has given the VIVA LA BRAND trademark a serial number of 87792986. The federal status of this trademark filing is SECTION 8 - ACCEPTED as of Friday, July 26, 2024. This trademark is owned by Viva La Brand LLC. The VIVA LA BRAND trademark is filed in the Advertising, Business and Retail Services category with the following description:

Creating and updating advertising material; Development of marketing strategies and concepts; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications
viva la brand

General Information

Serial Number87792986
Word MarkVIVA LA BRAND
Filing DateSaturday, February 10, 2018
Status701 - SECTION 8 - ACCEPTED
Status DateFriday, July 26, 2024
Registration Number5594487
Registration DateTuesday, October 30, 2018
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, August 14, 2018

Trademark Statements

Description of MarkThe mark consists of a white star in a circle with a red background outlined in white and black; a white ring, also outlined in black, surrounds the circle and contains black wording that spells "Viva La Brand" and has two red dots within the white ring.
Indication of Colors claimedThe color(s) red, white, and black is/are claimed as a feature of the mark.
Goods and ServicesCreating and updating advertising material; Development of marketing strategies and concepts; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications

Classification Information

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, February 20, 2018
Primary Code035
First Use Anywhere DateWednesday, July 15, 2009
First Use In Commerce DateWednesday, July 15, 2009

Trademark Owner History

Party NameViva La Brand LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressBeachwood, OH 44122
Party NameViva La Brand LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressBeachwood, OH 44122
Party NameViva La Brand LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressBeachwood, OH 44122

Trademark Events

Event DateEvent Description
Tuesday, February 20, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, February 14, 2018NEW APPLICATION ENTERED
Wednesday, February 21, 2018NOTICE OF DESIGN SEARCH CODE E-MAILED
Friday, May 25, 2018ASSIGNED TO EXAMINER
Friday, June 1, 2018NON-FINAL ACTION WRITTEN
Friday, June 1, 2018NON-FINAL ACTION E-MAILED
Friday, June 1, 2018NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, June 4, 2018EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED
Monday, June 4, 2018COMBINED EXAMINER'S AMENDMENT/PRIORITY ACTION AUTOMATIC ENTRY
Monday, June 4, 2018EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
Monday, June 4, 2018NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
Monday, June 4, 2018TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, June 18, 2018ASSIGNED TO LIE
Thursday, June 21, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, June 21, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, June 21, 2018FINAL REFUSAL WRITTEN
Thursday, June 21, 2018FINAL REFUSAL E-MAILED
Thursday, June 21, 2018NOTIFICATION OF FINAL REFUSAL EMAILED
Thursday, June 28, 2018TEAS REQUEST FOR RECONSIDERATION RECEIVED
Tuesday, July 10, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, July 10, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, July 12, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, July 25, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Monday, October 30, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, August 14, 2018PUBLISHED FOR OPPOSITION
Tuesday, August 14, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 30, 2018REGISTERED-PRINCIPAL REGISTER
Monday, October 30, 2023TEAS SECTION 8 RECEIVED
Tuesday, January 16, 2024POST REGISTRATION ACTION MAILED - SEC. 8
Tuesday, January 16, 2024CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, April 23, 2024POST REGISTRATION ACTION MAILED - SEC. 8
Tuesday, January 16, 2024TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Friday, July 26, 2024PETITION TO DIRECTOR GRANTED
Friday, July 26, 2024REGISTERED - SEC. 8 (6-YR) ACCEPTED
Friday, July 26, 2024NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Wednesday, July 24, 2024ASSIGNED TO PETITION STAFF
Monday, May 6, 2024TEAS PETITION TO DIRECTOR RECEIVED

Related Keywords

brand viva development strategies concepts marketing building community online digital communications awareness