VIVA LA BONITA Trademark

Trademark Overview


On Wednesday, January 13, 2021, a trademark application was filed for VIVA LA BONITA with the United States Patent and Trademark Office. The USPTO has given the VIVA LA BONITA trademark a serial number of 90980801. The federal status of this trademark filing is REGISTERED as of Tuesday, March 5, 2024. This trademark is owned by Viva La Bonita, Inc.. The VIVA LA BONITA trademark is filed in the Jewelry Products, Paper & Printed Material Products, Leather Products, Clothing & Apparel Products, Advertising, and Business and Retail Services categories with the following description:

Bags, namely, handbags

Printed posters

Jewelry, jewelry in the nature of clothing accessories

Clothing and, apparel, namely, pants, dresses, skirts, jackets, shirts, shoes, socks, hats, activewear being, tops and bottoms for athletic and fitness activities, leisurewear, namely, streetwear, and casual wear in the form tops and bottoms for lounging and leisure activities, swimwear, footwear

Retail store services and online retail store services featuring clothing, shoes, jewelry, posters, handbags and mugs
viva la bonita

General Information


Serial Number90980801
Word MarkVIVA LA BONITA
Filing DateWednesday, January 13, 2021
Status700 - REGISTERED
Status DateTuesday, March 5, 2024
Registration Number7318700
Registration DateTuesday, March 5, 2024
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, May 2, 2023

Trademark Statements


Goods and ServicesBags, namely, handbags
Goods and ServicesPrinted posters
Goods and ServicesJewelry, jewelry in the nature of clothing accessories
Goods and ServicesClothing and, apparel, namely, pants, dresses, skirts, jackets, shirts, shoes, socks, hats, activewear being, tops and bottoms for athletic and fitness activities, leisurewear, namely, streetwear, and casual wear in the form tops and bottoms for lounging and leisure activities, swimwear, footwear
Goods and ServicesRetail store services and online retail store services featuring clothing, shoes, jewelry, posters, handbags and mugs
Translation of Words in MarkThe English translation of "VIVA LA BONITA" in the mark is "LIVE BEAUTIFULLY".

Classification Information


International Class014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments.
US Class Codes002, 027, 028, 050
Class Status Code6 - Active
Class Status DateNOT AVAILABLE
Primary Code014
First Use Anywhere DateSaturday, April 20, 2013
First Use In Commerce DateSaturday, April 20, 2013

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateNOT AVAILABLE
Primary Code016
First Use Anywhere DateSaturday, April 20, 2013
First Use In Commerce DateSaturday, April 20, 2013

International Class018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery.
US Class Codes001, 002, 003, 022, 041
Class Status Code6 - Active
Class Status DateNOT AVAILABLE
Primary Code018
First Use Anywhere DateSaturday, April 20, 2013
First Use In Commerce DateSaturday, April 20, 2013

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateWednesday, April 14, 2021
Primary Code025
First Use Anywhere DateSaturday, April 20, 2013
First Use In Commerce DateSaturday, April 20, 2013

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateNOT AVAILABLE
Primary Code035
First Use Anywhere DateSaturday, April 20, 2013
First Use In Commerce DateSaturday, April 20, 2013

Trademark Owner History


Party NameViva La Bonita, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNew York, NY 10001

Party NameViva La Bonita, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10001

Party NameViva La Bonita, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10001

Trademark Events


Event DateEvent Description
Tuesday, March 5, 2024NOTICE OF REGISTRATION CONFIRMATION EMAILED
Tuesday, March 5, 2024REGISTERED-PRINCIPAL REGISTER
Monday, January 29, 20241(B) BASIS DELETED; PROCEED TO REGISTRATION
Wednesday, December 27, 2023NOTICE OF ALLOWANCE CANCELLED
Monday, January 29, 2024DIVISIONAL PROCESSING COMPLETE
Wednesday, December 27, 2023DIVISIONAL REQUEST RECEIVED
Tuesday, January 16, 2024CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, December 27, 2023TEAS REQUEST TO DIVIDE RECEIVED
Tuesday, June 27, 2023NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, May 2, 2023OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, May 2, 2023PUBLISHED FOR OPPOSITION
Wednesday, April 12, 2023NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, March 28, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, March 27, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, March 27, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, March 27, 2023ASSIGNED TO LIE
Monday, January 9, 2023TEAS REQUEST FOR RECONSIDERATION RECEIVED
Friday, July 8, 2022NOTIFICATION OF FINAL REFUSAL EMAILED
Friday, July 8, 2022FINAL REFUSAL E-MAILED
Friday, July 8, 2022FINAL REFUSAL WRITTEN
Wednesday, June 15, 2022TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, June 15, 2022CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, June 15, 2022TEAS RESPONSE TO OFFICE ACTION RECEIVED
Sunday, December 19, 2021NOTIFICATION OF NON-FINAL ACTION E-MAILED
Sunday, December 19, 2021NON-FINAL ACTION E-MAILED
Sunday, December 19, 2021NON-FINAL ACTION WRITTEN
Saturday, November 27, 2021TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, November 26, 2021CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, November 26, 2021TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, May 26, 2021NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, May 26, 2021NON-FINAL ACTION E-MAILED
Wednesday, May 26, 2021NON-FINAL ACTION WRITTEN
Tuesday, May 25, 2021ASSIGNED TO EXAMINER
Wednesday, April 14, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED