¡VIVA! BROADWAY ¡VIVELO! Trademark

Trademark Overview


On Wednesday, August 21, 2019, a trademark application was filed for ¡VIVA! BROADWAY ¡VIVELO! with the United States Patent and Trademark Office. The USPTO has given the ¡VIVA! BROADWAY ¡VIVELO! trademark a serial number of 88587519. The federal status of this trademark filing is REGISTERED as of Tuesday, October 13, 2020. This trademark is owned by THE BROADWAY LEAGUE INC.. The ¡VIVA! BROADWAY ¡VIVELO! trademark is filed in the Advertising, Business and Retail Services and Education & Entertainment Services categories with the following description:

Promoting to the Hispanic community the live theatrical performances of others; promoting to the Hispanic community the interests of live theater and professionals who work in live theater; arranging personal appearances by persons working in the field of live theatre

Educational and entertainment services to introduce the Hispanic community to the live theatrical performances of others via live music concerts and live cultural events, and interactive online activities in the nature of web series, games, and panel discussions, all on the subject of live theater; educational services, namely, providing to the Hispanic community career development programs
¡viva! broadway ¡vivelo!

General Information


Serial Number88587519
Word Mark¡VIVA! BROADWAY ¡VIVELO!
Filing DateWednesday, August 21, 2019
Status700 - REGISTERED
Status DateTuesday, October 13, 2020
Registration Number6172645
Registration DateTuesday, October 13, 2020
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, July 28, 2020

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Section 2(f) Limitation Statementas to "BROADWAY"
Goods and ServicesPromoting to the Hispanic community the live theatrical performances of others; promoting to the Hispanic community the interests of live theater and professionals who work in live theater; arranging personal appearances by persons working in the field of live theatre
Goods and ServicesEducational and entertainment services to introduce the Hispanic community to the live theatrical performances of others via live music concerts and live cultural events, and interactive online activities in the nature of web series, games, and panel discussions, all on the subject of live theater; educational services, namely, providing to the Hispanic community career development programs
Translation of Words in MarkThe English translation of "VIVELO" in the mark is "live it".
Description of MarkThe mark consists of the stylized term "¡VIVA!" stacked on top of the stylized term "BROADWAY" stacked on top of the stylized term "¡VIVELO!" at the bottom, with horizontal bars over the letters "IV" in "¡VIVA!" and on either side of "¡VIVELO!".

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, September 5, 2019
Primary Code035
First Use Anywhere DateMonday, December 31, 2012
First Use In Commerce DateMonday, December 31, 2012

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateThursday, September 5, 2019
Primary Code041
First Use Anywhere DateMonday, December 31, 2012
First Use In Commerce DateMonday, December 31, 2012

Trademark Owner History


Party NameTHE BROADWAY LEAGUE INC.
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressNew York, NY 10019

Party NameTHE BROADWAY LEAGUE INC.
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressNew York, NY 10019

Party NameTHE BROADWAY LEAGUE INC.
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressNew York, NY 10019

Trademark Events


Event DateEvent Description
Monday, August 26, 2019NEW APPLICATION ENTERED
Thursday, September 5, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, September 6, 2019NOTICE OF DESIGN SEARCH CODE E-MAILED
Thursday, September 12, 2019ASSIGNED TO EXAMINER
Tuesday, September 17, 2019NON-FINAL ACTION WRITTEN
Tuesday, September 17, 2019NON-FINAL ACTION E-MAILED
Tuesday, September 17, 2019NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, March 17, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, March 17, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, March 18, 2020TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, April 13, 2020EXAMINERS AMENDMENT -WRITTEN
Monday, April 13, 2020EXAMINERS AMENDMENT E-MAILED
Monday, April 13, 2020NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, April 13, 2020EXAMINER'S AMENDMENT ENTERED
Monday, April 13, 2020APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, May 5, 2020WITHDRAWN FROM PUB - OG REVIEW QUERY
Monday, May 18, 2020PREVIOUS ALLOWANCE COUNT WITHDRAWN
Tuesday, May 19, 2020PRIORITY ACTION WRITTEN
Tuesday, May 19, 2020PRIORITY ACTION E-MAILED
Tuesday, May 19, 2020NOTIFICATION OF PRIORITY ACTION E-MAILED
Wednesday, June 10, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, June 18, 2020ASSIGNED TO LIE
Saturday, June 20, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Saturday, June 20, 2020TEAS/EMAIL CORRESPONDENCE ENTERED
Saturday, June 20, 2020APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, July 8, 2020NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, July 28, 2020PUBLISHED FOR OPPOSITION
Tuesday, July 28, 2020OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 13, 2020REGISTERED-PRINCIPAL REGISTER
Monday, October 13, 2025COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, December 17, 2025TEAS SECTION 8 & 15 RECEIVED