VIRTUE & CO. WHERE EVERY PURCHASE HAS A PURPOSE Trademark
Trademark Overview
On Monday, October 6, 2025, a trademark application was filed for VIRTUE & CO. WHERE EVERY PURCHASE HAS A PURPOSE with the United States Patent and Trademark Office. The USPTO has given the VIRTUE & CO. WHERE EVERY PURCHASE HAS A PURPOSE trademark a serial number of 99429184. The federal status of this trademark filing is REQUEST FOR EXTENSION OF TIME TO FILE OPPOSITION as of Wednesday, May 27, 2026. This trademark is owned by VIRTUOUS VITALITY, LLC. The VIRTUE & CO. WHERE EVERY PURCHASE HAS A PURPOSE trademark is filed in the Advertising, Business and Retail Services category with the following description:
On-line retail store services featuring insulated containers for beverages, clothing, and lip balm
General Information
| Serial Number | 99429184 |
| Word Mark | VIRTUE & CO. WHERE EVERY PURCHASE HAS A PURPOSE |
| Filing Date | Monday, October 6, 2025 |
| Status | 802 - REQUEST FOR EXTENSION OF TIME TO FILE OPPOSITION |
| Status Date | Wednesday, May 27, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 12, 2026 |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of two cartoon figures with circular heads and an arm around each other's waist all above the wording "VIRTUE & CO." all above the wording "WHERE EVERY PURCHASE HAS A PURPOSE". |
| Goods and Services | On-line retail store services featuring insulated containers for beverages, clothing, and lip balm |
| Pseudo Mark | VIRTUE AND CO |
| NOT AVAILABLE | "CO." |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, October 6, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | VIRTUOUS VITALITY, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Gilbert, AZ 85297
US |
| Party Name | VIRTUOUS VITALITY, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Gilbert, AZ 85297
US |
Trademark Events
| Event Date | Event Description |
| Monday, October 6, 2025 | NEW APPLICATION ENTERED |
| Monday, October 6, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, February 24, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, February 24, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, February 25, 2026 | ASSIGNED TO EXAMINER |
| Wednesday, March 4, 2026 | NON-FINAL ACTION WRITTEN |
| Wednesday, March 4, 2026 | NON-FINAL ACTION E-MAILED |
| Wednesday, March 4, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, April 15, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, April 15, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, April 15, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, April 16, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 6, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 12, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 12, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Wednesday, May 27, 2026 | EXTENSION OF TIME TO OPPOSE RECEIVED |
