VIRTUE & CO. WHERE EVERY PURCHASE HAS A PURPOSE Trademark
Trademark Overview
On Monday, October 6, 2025, a trademark application was filed for VIRTUE & CO. WHERE EVERY PURCHASE HAS A PURPOSE with the United States Patent and Trademark Office. The USPTO has given the VIRTUE & CO. WHERE EVERY PURCHASE HAS A PURPOSE trademark a serial number of 99429184. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Thursday, April 23, 2026. This trademark is owned by VIRTUOUS VITALITY, LLC. The VIRTUE & CO. WHERE EVERY PURCHASE HAS A PURPOSE trademark is filed in the Advertising, Business and Retail Services category with the following description:
On-line retail store services featuring insulated containers for beverages, clothing, and lip balm
General Information
| Serial Number | 99429184 |
| Word Mark | VIRTUE & CO. WHERE EVERY PURCHASE HAS A PURPOSE |
| Filing Date | Monday, October 6, 2025 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Thursday, April 23, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 12, 2026 |
Trademark Statements
| Description of Mark | The mark consists of two cartoon figures with circular heads and an arm around each other's waist all above the wording "VIRTUE & CO." all above the wording "WHERE EVERY PURCHASE HAS A PURPOSE". |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | On-line retail store services featuring insulated containers for beverages, clothing, and lip balm |
| Pseudo Mark | VIRTUE AND CO |
| NOT AVAILABLE | "CO." |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, October 6, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | VIRTUOUS VITALITY, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Gilbert, AZ 85297
US |
Trademark Events
| Event Date | Event Description |
| Monday, October 6, 2025 | NEW APPLICATION ENTERED |
| Monday, October 6, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, February 24, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, February 24, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, February 25, 2026 | ASSIGNED TO EXAMINER |
| Wednesday, March 4, 2026 | NON-FINAL ACTION WRITTEN |
| Wednesday, March 4, 2026 | NON-FINAL ACTION E-MAILED |
| Wednesday, March 4, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, April 15, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, April 15, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, April 15, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, April 16, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 6, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
