VARIETY Trademark

Trademark Overview

On Saturday, December 11, 1948, a trademark application was filed for VARIETY with the United States Patent and Trademark Office. The USPTO has given the VARIETY trademark a serial number of 71570367. The federal status of this trademark filing is REGISTERED AND RENEWED as of Wednesday, March 16, 2022. This trademark is owned by BEAR NAKED LLC. The VARIETY trademark is filed in the Staple Food Products category with the following description:

CEREAL BREAKFAST FOODS
variety

General Information

Serial Number71570367
Word MarkVARIETY
Filing DateSaturday, December 11, 1948
Status800 - REGISTERED AND RENEWED
Status DateWednesday, March 16, 2022
Registration Number0552435
Registration DateTuesday, December 25, 1951
Mark Drawing5 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateNOT AVAILABLE

Trademark Statements

Goods and ServicesCEREAL BREAKFAST FOODS

Classification Information

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateTuesday, March 1, 1983
Primary Code046
First Use Anywhere DateTuesday, November 1, 1938
First Use In Commerce DateTuesday, November 1, 1938

Trademark Owner History

Party NameWK KELLOGG CO.
Party Type32 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressBATTLE CREEK, MI 49016
Party NameWK KELLOGG NORTH AMERICA LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressBATTLE CREEK, MI 49016
Party NameKELLOGG COMPANY
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressBATTLE CREEK, MI 490163599
Party NameWK KELLOGG NORTH AMERICA LLC
Party Type32 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressBATTLE CREEK, MI 49016
Party NameKASHI LLC
Party Type32 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressBATTLE CREEK, MI 49016
Party NameBEAR NAKED LLC
Party Type32 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressBATTLE CREEK, MI 49016

Trademark Events

Event DateEvent Description
Saturday, December 25, 1971REGISTERED AND RENEWED (FIRST RENEWAL - 20 YRS)
Friday, November 8, 1991REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8
Wednesday, December 11, 1991REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Monday, July 30, 2001REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Friday, October 19, 2001REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, October 19, 2001REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Wednesday, October 3, 2007TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, October 3, 2007ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, October 8, 2008CASE FILE IN TICRS
Tuesday, December 20, 2011TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, December 20, 2011TEAS SECTION 8 & 9 RECEIVED
Tuesday, February 21, 2012CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, February 21, 2012REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, February 21, 2012REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)
Tuesday, February 21, 2012NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Monday, February 1, 2016TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, February 1, 2016ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, December 25, 2020COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, November 5, 2021TEAS SECTION 8 & 9 RECEIVED
Tuesday, March 15, 2022CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, March 16, 2022REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, March 16, 2022REGISTERED AND RENEWED (FIFTH RENEWAL - 10 YRS)
Thursday, March 17, 2022NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Wednesday, December 6, 2023AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, October 29, 2025ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, November 26, 2025ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, November 26, 2025AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Related Keywords

variety foods breakfast cereal