URGE! Trademark

Trademark Overview


On Tuesday, September 16, 2025, a trademark application was filed for URGE! with the United States Patent and Trademark Office. The USPTO has given the URGE! trademark a serial number of 99394852. The federal status of this trademark filing is APPROVED FOR PUBLICATION as of Thursday, February 19, 2026. This trademark is owned by Kwik Trip, Inc.. The URGE! trademark is filed in the Meat & Processed Food Products and Staple Food Products categories with the following description:

Jerky; Potato-based snack foods; Smoked sausages; Processed nuts; Snack mix consisting primarily of processed fruits, processed nuts and/or raisins

Chocolate; Popcorn; Cheese flavored snacks, namely, cheese curls; Corn-based snack foods; Corn chips; Pretzels; Puffed corn snacks; Candy
urge!

General Information


Serial Number99394852
Word MarkURGE!
Filing DateTuesday, September 16, 2025
Status680 - APPROVED FOR PUBLICATION
Status DateThursday, February 19, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing5 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Description of MarkThe mark consists of the stylized word "urge" with a stylized exclamation point "!".
Pseudo MarkURGE
Goods and ServicesJerky; Potato-based snack foods; Smoked sausages; Processed nuts; Snack mix consisting primarily of processed fruits, processed nuts and/or raisins
Goods and ServicesChocolate; Popcorn; Cheese flavored snacks, namely, cheese curls; Corn-based snack foods; Corn chips; Pretzels; Puffed corn snacks; Candy

Classification Information


International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateTuesday, September 16, 2025
Primary Code029
First Use Anywhere DateMonday, May 12, 2025
First Use In Commerce DateMonday, May 12, 2025

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateTuesday, September 16, 2025
Primary Code030
First Use Anywhere DateMonday, May 12, 2025
First Use In Commerce DateMonday, May 12, 2025

Trademark Owner History


Party NameKwik Trip, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressLa Crosse, WI 54602-2107

Trademark Events


Event DateEvent Description
Tuesday, September 16, 2025NEW APPLICATION ENTERED
Tuesday, September 16, 2025APPLICATION FILING RECEIPT MAILED
Sunday, February 8, 2026NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, February 9, 2026ASSIGNED TO EXAMINER
Thursday, February 19, 2026APPROVED FOR PUB - PRINCIPAL REGISTER