ULTIMATE DIRECTION Trademark

Trademark Overview


On Thursday, June 27, 2013, a trademark application was filed for ULTIMATE DIRECTION with the United States Patent and Trademark Office. The USPTO has given the ULTIMATE DIRECTION trademark a serial number of 85971951. The federal status of this trademark filing is REGISTERED AND RENEWED as of Thursday, May 30, 2024. This trademark is owned by American Recreation Products, LLC. The ULTIMATE DIRECTION trademark is filed in the Advertising, Business and Retail Services category with the following description:

Online retail store services featuring athletic equipment, namely, arm bands, holders, and holsters used for carrying portable music players and water bottles, hydration packs, backpacks, waist and hip packs, water bottles, fluid reservoirs, and drinking bottle caps
ultimate direction

General Information


Serial Number85971951
Word MarkULTIMATE DIRECTION
Filing DateThursday, June 27, 2013
Status800 - REGISTERED AND RENEWED
Status DateThursday, May 30, 2024
Registration Number4484532
Registration DateTuesday, February 18, 2014
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 3, 2013

Trademark Statements


Goods and ServicesOnline retail store services featuring athletic equipment, namely, arm bands, holders, and holsters used for carrying portable music players and water bottles, hydration packs, backpacks, waist and hip packs, water bottles, fluid reservoirs, and drinking bottle caps

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, July 10, 2013
Primary Code035
First Use Anywhere DateThursday, June 3, 1999
First Use In Commerce DateThursday, June 3, 1999

Trademark Owner History


Party NameEXXEL OUTDOORS, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressNaples, FL 34103

Party NameAmerican Recreation Products, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressChesterfield, MO 63017

Party NameAmerican Recreation Products, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressChesterfield, MO 63017

Party NameAmerican Recreation Products, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressChesterfield, MO 63017

Trademark Events


Event DateEvent Description
Monday, July 1, 2013NEW APPLICATION ENTERED
Monday, October 7, 2013ASSIGNED TO EXAMINER
Tuesday, October 15, 2013EXAMINERS AMENDMENT -WRITTEN
Tuesday, October 15, 2013EXAMINERS AMENDMENT E-MAILED
Tuesday, October 15, 2013NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Tuesday, October 15, 2013EXAMINER'S AMENDMENT ENTERED
Tuesday, October 15, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, November 13, 2013NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, December 3, 2013PUBLISHED FOR OPPOSITION
Tuesday, December 3, 2013OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, February 18, 2014REGISTERED-PRINCIPAL REGISTER
Wednesday, April 8, 2015ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, April 14, 2015TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, July 10, 2013NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, October 30, 2013ASSIGNED TO LIE
Thursday, October 31, 2013LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, April 14, 2015ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, June 8, 2016AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, February 18, 2019COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Thursday, February 13, 2020TEAS SECTION 8 & 15 RECEIVED
Thursday, June 4, 2015TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, June 4, 2015ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, May 19, 2016TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, May 19, 2016ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, February 21, 2017TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, February 21, 2017APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, April 13, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, April 14, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, April 14, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, April 14, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, April 14, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, April 14, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, April 16, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Tuesday, June 23, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, April 13, 2020POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Wednesday, April 15, 2020TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Wednesday, April 15, 2020REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, June 23, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, June 23, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, June 23, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Saturday, February 18, 2023COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, May 29, 2024CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, May 30, 2024REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Tuesday, June 23, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, February 19, 2024TEAS SECTION 8 & 9 RECEIVED
Thursday, May 30, 2024REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, May 30, 2024NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED