U Trademark

Trademark Overview


On Wednesday, May 7, 2025, a trademark application was filed for U with the United States Patent and Trademark Office. The USPTO has given the U trademark a serial number of 99173089. The federal status of this trademark filing is NOTICE OF ALLOWANCE - ISSUED as of Tuesday, December 9, 2025. This trademark is owned by SEG Hockey, LLC. The U trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Clothing & Apparel Products, Toys & Sporting Goods Products, Advertising, Business and Retail Services, and Education & Entertainment Services categories with the following description:

Retail store services featuring clothing, hockey merchandise, and hockey collectibles; Online retail store services featuring clothing, hockey merchandise, and hockey memorabilia

Hockey helmets

Clothing, namely, shirts, t-shirts, jerseys, sweatshirts, sweatpants, caps being headwear, hats, scarves, infant and toddler one-piece clothing, pajamas, bandanas, underwear, gloves as clothing, socks, shorts, suspenders, swim trunks, coats, clothing jackets, robes, pants, leggings, sweaters, ear muffs, cloth bibs, clothing belts, warm-up suits, headbands and wristbands as clothing

Hockey equipment, namely, skates, skate blade covers, gloves, sticks, ice hockey goalie pads, and pucks

Entertainment services, namely, professional ice hockey exhibitions
u

General Information


Serial Number99173089
Word MarkU
Filing DateWednesday, May 7, 2025
Status688 - NOTICE OF ALLOWANCE - ISSUED
Status DateTuesday, December 9, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, October 14, 2025

Trademark Statements


Goods and ServicesRetail store services featuring clothing, hockey merchandise, and hockey collectibles; Online retail store services featuring clothing, hockey merchandise, and hockey memorabilia
Goods and ServicesHockey helmets
Description of MarkThe mark consists of a stylized letter U, featuring a tusk design. The letter appears in black with a blue outline, and features blue and white accents in the tusk design.
Goods and ServicesClothing, namely, shirts, t-shirts, jerseys, sweatshirts, sweatpants, caps being headwear, hats, scarves, infant and toddler one-piece clothing, pajamas, bandanas, underwear, gloves as clothing, socks, shorts, suspenders, swim trunks, coats, clothing jackets, robes, pants, leggings, sweaters, ear muffs, cloth bibs, clothing belts, warm-up suits, headbands and wristbands as clothing
Indication of Colors claimedThe color(s) white, blue and black is/are claimed as a feature of the mark.
Goods and ServicesHockey equipment, namely, skates, skate blade covers, gloves, sticks, ice hockey goalie pads, and pucks
Goods and ServicesEntertainment services, namely, professional ice hockey exhibitions

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateThursday, August 14, 2025
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateWednesday, May 7, 2025
Primary Code025
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code6 - Active
Class Status DateThursday, August 14, 2025
Primary Code028
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, August 14, 2025
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateWednesday, May 7, 2025
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameSEG Hockey, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressSalt Lake City, UT 84115

Party NameSEG Hockey, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressSalt Lake City, UT 84115

Trademark Events


Event DateEvent Description
Wednesday, May 7, 2025NEW APPLICATION ENTERED
Wednesday, May 7, 2025APPLICATION FILING RECEIPT MAILED
Thursday, July 3, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, July 9, 2025ASSIGNED TO EXAMINER
Friday, July 11, 2025NON-FINAL ACTION WRITTEN
Friday, July 11, 2025NON-FINAL ACTION E-MAILED
Friday, July 11, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, August 14, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, August 14, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, August 14, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, August 15, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, September 9, 2025WITHDRAWN FROM PUB - OG REVIEW QUERY
Wednesday, October 8, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, October 14, 2025PUBLISHED FOR OPPOSITION
Tuesday, October 14, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 9, 2025NOA E-MAILED - SOU REQUIRED FROM APPLICANT