| Serial Number | 87960485 |
| Word Mark | TURN UP THE HEAT |
| Filing Date | Wednesday, June 13, 2018 |
| Status | 701 - SECTION 8 - ACCEPTED |
| Status Date | Wednesday, July 16, 2025 |
| Registration Number | 5717911 |
| Registration Date | Tuesday, April 2, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 11, 2018 |
| Goods and Services | Corn-based snack foods |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, June 19, 2018 |
| Primary Code | 030 |
| First Use Anywhere Date | Sunday, September 30, 2018 |
| First Use In Commerce Date | Sunday, September 30, 2018 |
| Party Name | Frito-Lay North America, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Plano, TX 75024 |
| Party Name | Frito-Lay North America, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Plano, TX 75024 |
| Party Name | Frito-Lay North America, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Plano, TX 75024 |
| Event Date | Event Description |
| Thursday, August 9, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Saturday, June 16, 2018 | NEW APPLICATION ENTERED |
| Tuesday, June 19, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, August 8, 2018 | ASSIGNED TO EXAMINER |
| Wednesday, August 22, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 11, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 11, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 6, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, January 28, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Monday, January 28, 2019 | USE AMENDMENT FILED |
| Tuesday, February 19, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, February 20, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, February 27, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, February 28, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, April 2, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, April 2, 2025 | TEAS SECTION 8 RECEIVED |
| Monday, July 14, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, July 16, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Wednesday, July 16, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |
| Tuesday, April 2, 2019 | REGISTERED-PRINCIPAL REGISTER |