TOTAL CHOICE Trademark

Trademark Overview


On Thursday, November 29, 2007, a trademark application was filed for TOTAL CHOICE with the United States Patent and Trademark Office. The USPTO has given the TOTAL CHOICE trademark a serial number of 77339754. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, February 22, 2019. This trademark is owned by Harrah's License Company, LLC. The TOTAL CHOICE trademark is filed in the Education & Entertainment Services category with the following description:

Casino and gaming services featuring a frequent customer reward program service which allows participants to earn discounts, complementary services and free gifts, conducting and providing facilities for special events featuring casino and gaming contests
total choice

General Information


Serial Number77339754
Word MarkTOTAL CHOICE
Filing DateThursday, November 29, 2007
Status710 - CANCELLED - SECTION 8
Status DateFriday, February 22, 2019
Registration Number3467464
Registration DateTuesday, July 15, 2008
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, April 29, 2008

Trademark Statements


Goods and ServicesCasino and gaming services featuring a frequent customer reward program service which allows participants to earn discounts, complementary services and free gifts, conducting and providing facilities for special events featuring casino and gaming contests

Classification Information


International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, February 22, 2019
Primary Code041
First Use Anywhere DateTuesday, January 1, 2008
First Use In Commerce DateTuesday, January 1, 2008

Trademark Owner History


Party NameCAESARS LICENSE COMPANY, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressLAS VEGAS, NV 89109

Party NameHarrah's License Company, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressLas Vegas, NV 89109

Party NameHarrah's License Company, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressLas Vegas, NV 89119

Party NameHarrah's License Company, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressLas Vegas, NV 89119

Trademark Events


Event DateEvent Description
Friday, February 22, 2019CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Wednesday, December 6, 2017ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Saturday, July 15, 2017COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, April 8, 2015ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, August 20, 2014ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Saturday, August 24, 2013NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Saturday, August 24, 2013REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, August 6, 2013REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Friday, August 23, 2013CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, August 6, 2013TEAS SECTION 8 & 15 RECEIVED
Tuesday, August 6, 2013TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, April 11, 2013TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, December 15, 2010AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, April 22, 2009APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, April 22, 2009TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, February 9, 2009APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, February 9, 2009TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, December 31, 2008ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, July 15, 2008REGISTERED-PRINCIPAL REGISTER
Tuesday, April 29, 2008PUBLISHED FOR OPPOSITION
Wednesday, April 9, 2008NOTICE OF PUBLICATION
Thursday, March 27, 2008LAW OFFICE PUBLICATION REVIEW COMPLETED
Thursday, March 27, 2008ASSIGNED TO LIE
Wednesday, March 12, 2008APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, March 12, 2008USE AMENDMENT ACCEPTED
Wednesday, March 12, 2008EXAMINER'S AMENDMENT ENTERED
Wednesday, March 12, 2008NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, March 12, 2008EXAMINERS AMENDMENT E-MAILED
Wednesday, March 12, 2008EXAMINERS AMENDMENT -WRITTEN
Tuesday, March 11, 2008ASSIGNED TO EXAMINER
Wednesday, February 20, 2008ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, January 29, 2008AMENDMENT TO USE PROCESSING COMPLETE
Tuesday, January 29, 2008USE AMENDMENT FILED
Monday, January 28, 2008TEAS AMENDMENT OF USE RECEIVED
Tuesday, December 4, 2007NEW APPLICATION ENTERED IN TRAM