TOAST CRUNCH Trademark

Trademark Overview


On Thursday, April 27, 2017, a trademark application was filed for TOAST CRUNCH with the United States Patent and Trademark Office. The USPTO has given the TOAST CRUNCH trademark a serial number of 87428021. The federal status of this trademark filing is REGISTERED as of Tuesday, May 29, 2018. This trademark is owned by General Mills IP Holdings II, LLC. The TOAST CRUNCH trademark is filed in the Staple Food Products category with the following description:

Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods
toast crunch

General Information


Serial Number87428021
Word MarkTOAST CRUNCH
Filing DateThursday, April 27, 2017
Status700 - REGISTERED
Status DateTuesday, May 29, 2018
Registration Number5482405
Registration DateTuesday, May 29, 2018
Mark Drawing5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, August 29, 2017

Trademark Statements


Goods and ServicesProcessed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods
Description of MarkThe mark consists of the wording "TOAST CRUNCH" in stylized form. The color green appears in the first letter "T" in "TOAST" and in the letters "S" and "U"; the color orange appears in the letters "O" and "N"; the color purple appears in the letters "A", "R", and "H"; and the color blue appears in the last letter "T" of "TOAST" and in the letter "C" in "CRUNCH".
Indication of Colors claimedThe colors green, orange, purple and blue are claimed as a feature of the mark.

Classification Information


International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateWednesday, May 3, 2017
Primary Code030
First Use Anywhere DateFriday, September 1, 2006
First Use In Commerce DateFriday, September 1, 2006

Trademark Owner History


Party NameGeneral Mills IP Holdings II, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressMINNEAPOLIS, MN 55426

Party NameGeneral Mills IP Holdings II, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressMinneapolis, MN 55426

Party NameGeneral Mills IP Holdings II, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressMinneapolis, MN 55426

Trademark Events


Event DateEvent Description
Wednesday, June 7, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, June 7, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, June 7, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, June 7, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, June 7, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, May 29, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, December 14, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, December 14, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, December 14, 2022TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Wednesday, December 14, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, December 14, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, December 14, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, November 26, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, November 26, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, May 29, 2018REGISTERED-PRINCIPAL REGISTER
Thursday, April 26, 2018NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Wednesday, April 25, 2018ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, April 13, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, April 13, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, April 12, 2018TEAS POST PUBLICATION AMENDMENT RECEIVED
Sunday, April 1, 2018NOTIFICATION OF NON-FINAL ACTION E-MAILED
Sunday, April 1, 2018NON-FINAL ACTION E-MAILED
Sunday, April 1, 2018SU - NON-FINAL ACTION - WRITTEN
Tuesday, March 27, 2018STATEMENT OF USE PROCESSING COMPLETE
Friday, March 9, 2018USE AMENDMENT FILED
Monday, March 26, 2018CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, March 9, 2018TEAS STATEMENT OF USE RECEIVED
Tuesday, October 24, 2017NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, August 29, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, August 29, 2017PUBLISHED FOR OPPOSITION
Wednesday, August 9, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, July 25, 2017ASSIGNED TO LIE
Monday, July 3, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, July 3, 2017EXAMINER'S AMENDMENT ENTERED
Monday, July 3, 2017NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, July 3, 2017EXAMINERS AMENDMENT E-MAILED
Monday, July 3, 2017EXAMINERS AMENDMENT -WRITTEN
Wednesday, June 28, 2017ASSIGNED TO EXAMINER
Wednesday, May 3, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, May 1, 2017NEW APPLICATION ENTERED