| Serial Number | 85443585 |
| Word Mark | THE WHY? BEHIND THE BUY |
| Filing Date | Monday, October 10, 2011 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Tuesday, December 6, 2022 |
| Registration Number | 4153906 |
| Registration Date | Tuesday, June 5, 2012 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 20, 2012 |
| Goods and Services | PUBLICATIONS, NAMELY, BOOKLETS REGARDING SURVEYS RELATED TO SHOPPING BEHAVIOR AND GROCERY SHOPPING TRENDS IN THE FIELD OF CONSUMER PACKAGED GOODS |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, October 17, 2011 |
| Primary Code | 016 |
| First Use Anywhere Date | Thursday, September 23, 2010 |
| First Use In Commerce Date | Thursday, September 23, 2010 |
| Party Name | ACOSTA ACQUISITION CORP. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | JACKSONVILLE, FL 32202 |
| Party Name | Acosta, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Jacksonville, FL 32216 |
| Party Name | Acosta, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Jacksonville, FL 32216 |
| Party Name | Acosta, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Jacksonville, FL 32216 |
| Event Date | Event Description |
| Wednesday, October 4, 2023 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, April 5, 2023 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, March 29, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, December 6, 2022 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Tuesday, December 6, 2022 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Tuesday, December 6, 2022 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Tuesday, December 6, 2022 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, May 25, 2022 | TEAS SECTION 8 & 9 RECEIVED |
| Saturday, June 5, 2021 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Wednesday, December 11, 2019 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, August 2, 2017 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Wednesday, August 2, 2017 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Monday, July 31, 2017 | ASSIGNED TO PARALEGAL |
| Wednesday, June 14, 2017 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, June 5, 2017 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, January 3, 2013 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, January 3, 2013 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, June 5, 2012 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 20, 2012 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 20, 2012 | PUBLISHED FOR OPPOSITION |
| Wednesday, February 29, 2012 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, January 27, 2012 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, January 27, 2012 | ASSIGNED TO EXAMINER |
| Monday, October 17, 2011 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, October 13, 2011 | NEW APPLICATION ENTERED |