THE V:ALT BRAND Trademark
Trademark Overview
On Wednesday, September 6, 2023, a trademark application was filed for THE V:ALT BRAND with the United States Patent and Trademark Office. The USPTO has given the THE V:ALT BRAND trademark a serial number of 98165997. The federal status of this trademark filing is REGISTERED as of Tuesday, November 5, 2024. This trademark is owned by The Viable Alternative LLC. The THE V:ALT BRAND trademark is filed in the Clothing & Apparel Products category with the following description:
Socks; Men's underwear; Bottoms as clothing for men; Clothing jackets for men; Coats for men; Headwear for men; Hooded sweatshirts for men; Pajamas for men; Pants for men; Shirts for men; Shoes for men; Shorts for men; Sweaters for men; Sweatpants for men; Sweatshirts for men; T-shirts for men; Tops as clothing for men
General Information
| Serial Number | 98165997 |
| Word Mark | THE V:ALT BRAND |
| Filing Date | Wednesday, September 6, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, November 5, 2024 |
| Registration Number | 7555720 |
| Registration Date | Tuesday, November 5, 2024 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, August 20, 2024 |
Trademark Statements
| Description of Mark | The mark consists of a lion head facing the left within a shaded circle that has a solid border around its circumference. The circle with the lion head is in between two horizontal, parallel lines. To the left of the circle, the top parallel line is shorter than the bottom parallel line with the stylized word, "THE" starting before the top parallel line and filling in most of the space that accounts for the difference in lengths between the top parallel line and the bottom parallel line on the left. In between the two parallel lines on the left is the word "V:ALT" written in stylized writing. On the right side of the circle, the two parallel lines are of equal length with the word "BRAND" written in stylized writing in between the two lines. |
| Pseudo Mark | THE VIABLE ALTERNATIVE BRAND |
| Goods and Services | Socks; Men's underwear; Bottoms as clothing for men; Clothing jackets for men; Coats for men; Headwear for men; Hooded sweatshirts for men; Pajamas for men; Pants for men; Shirts for men; Shoes for men; Shorts for men; Sweaters for men; Sweatpants for men; Sweatshirts for men; T-shirts for men; Tops as clothing for men |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| NOT AVAILABLE | "THE" and "BRAND" |
Classification Information
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, September 6, 2023 |
| Primary Code | 025 |
| First Use Anywhere Date | Wednesday, February 23, 2022 |
| First Use In Commerce Date | Sunday, August 20, 2023 |
Trademark Owner History
| Party Name | The Viable Alternative LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Brooklyn, NY 11237 |
| Party Name | The Viable Alternative LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Brooklyn, NY 11237 |
| Party Name | The Viable Alternative LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Brooklyn, NY 11237 |
Trademark Events
| Event Date | Event Description |
| Wednesday, September 6, 2023 | NEW APPLICATION ENTERED |
| Thursday, May 9, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, November 17, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, May 2, 2024 | ASSIGNED TO EXAMINER |
| Thursday, May 9, 2024 | NON-FINAL ACTION WRITTEN |
| Thursday, May 9, 2024 | NON-FINAL ACTION E-MAILED |
| Wednesday, June 26, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, June 26, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, June 26, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, July 15, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 31, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 20, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 20, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 5, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 5, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
