THE SQUARE Trademark

Trademark Overview

On Wednesday, August 18, 2004, a trademark application was filed for THE SQUARE with the United States Patent and Trademark Office. The USPTO has given the THE SQUARE trademark a serial number of 78469574. The federal status of this trademark filing is REGISTERED AND RENEWED as of Sunday, October 16, 2016. This trademark is owned by The Irvine Company. The THE SQUARE trademark is filed in the Advertising, Business and Retail Services, Insurance & Financial Services, and Restaurant & Hotel Services categories with the following description:

Promoting economic and business development in Irvine, California

Shopping center services, namely, rental of shopping center space

Providing and maintaining a common dining area for multiple restaurants in a shopping center
the square

General Information

Serial Number78469574
Word MarkTHE SQUARE
Filing DateWednesday, August 18, 2004
Status800 - REGISTERED AND RENEWED
Status DateSunday, October 16, 2016
Registration Number3128723
Registration DateTuesday, August 15, 2006
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, May 23, 2006

Trademark Statements

Goods and ServicesPromoting economic and business development in Irvine, California
Goods and ServicesShopping center services, namely, rental of shopping center space
Goods and ServicesProviding and maintaining a common dining area for multiple restaurants in a shopping center

Classification Information

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, August 26, 2004
Primary Code035
First Use Anywhere DateThursday, July 15, 2004
First Use In Commerce DateThursday, July 15, 2004
International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, August 26, 2004
Primary Code036
First Use Anywhere DateThursday, July 15, 2004
First Use In Commerce DateThursday, July 15, 2004
International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, April 21, 2005
Primary Code043
First Use Anywhere DateThursday, July 15, 2004
First Use In Commerce DateThursday, July 15, 2004

Trademark Owner History

Party NameIRVINE MANAGEMENT COMPANY
Party Type32 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressNEWPORT BEACH, CA 92660
Party NameTHE IRVINE COMPANY LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressNEWPORT BEACH, CA 92660
Party NameThe Irvine Company
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNewport Beach, CA 926588904
Party NameThe Irvine Company
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNewport Beach, CA 926588904
Party NameThe Irvine Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNewport Beach, CA 926588904

Trademark Events

Event DateEvent Description
Thursday, August 26, 2004NEW APPLICATION ENTERED
Friday, October 29, 2004ASSIGNED TO EXAMINER
Saturday, October 30, 2004NON-FINAL ACTION WRITTEN
Saturday, October 30, 2004NON-FINAL ACTION E-MAILED
Friday, April 8, 2005TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, April 8, 2005CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, April 21, 2005TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, April 22, 2005APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, April 29, 2005ASSIGNED TO LIE
Tuesday, May 3, 2005LAW OFFICE PUBLICATION REVIEW COMPLETED
Friday, July 29, 2005WITHDRAWN BEFORE PUBLICATION
Monday, February 6, 2006WITHDRAWN FROM PUB - OG REVIEW QUERY
Wednesday, March 22, 2006PREVIOUS ALLOWANCE COUNT WITHDRAWN
Wednesday, March 22, 2006EXAMINERS AMENDMENT -WRITTEN
Wednesday, March 22, 2006EXAMINERS AMENDMENT E-MAILED
Wednesday, March 22, 2006EXAMINER'S AMENDMENT ENTERED
Wednesday, March 22, 2006APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, March 30, 2006ASSIGNED TO LIE
Tuesday, April 4, 2006LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, May 3, 2006NOTICE OF PUBLICATION
Tuesday, May 23, 2006PUBLISHED FOR OPPOSITION
Monday, June 5, 2006ASSIGNED TO EXAMINER
Wednesday, June 14, 2006ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, August 15, 2006REGISTERED-PRINCIPAL REGISTER
Thursday, October 14, 2010PAPER RECEIVED
Monday, November 1, 2010CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, November 1, 2010REVIEW OF CORRESPONDENCE COMPLETE
Tuesday, August 14, 2012TEAS SECTION 8 & 15 RECEIVED
Wednesday, September 5, 2012CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, September 5, 2012REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, September 5, 2012NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Monday, June 24, 2013TEAS CHANGE OF CORRESPONDENCE RECEIVED
Saturday, August 15, 2015COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Tuesday, August 2, 2016TEAS SECTION 8 & 9 RECEIVED
Sunday, October 16, 2016CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Sunday, October 16, 2016REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Sunday, October 16, 2016REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Sunday, October 16, 2016NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Wednesday, January 31, 2018AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, June 10, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, June 10, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, June 10, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, August 15, 2025COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, November 10, 2025TEAS SECTION 8 & 9 RECEIVED

Related Keywords

square shopping center maintaining providing common dining restaurants multiple area space