| Serial Number | 86360018 |
| Word Mark | THE REAL COST! |
| Filing Date | Thursday, August 7, 2014 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Saturday, July 31, 2021 |
| Registration Number | 4715405 |
| Registration Date | Tuesday, April 7, 2015 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 20, 2015 |
| Description of Mark | The mark consists of the words "THE REAL COST" in stylized block font, in a stacked position reading top to bottom, with a triangle symbol containing an exclamation point, positioned on the upper right side of the mark. |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Public advocacy to prevent and reduce tobacco use among teenagers |
| Goods and Services | Providing medical and health information regarding the risks associated with tobacco use |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 15, 2014 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, January 31, 2014 |
| First Use In Commerce Date | Friday, January 31, 2014 |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 15, 2014 |
| Primary Code | 044 |
| First Use Anywhere Date | Friday, January 31, 2014 |
| First Use In Commerce Date | Friday, January 31, 2014 |
| Party Name | U.S. Department of Health and Human Services |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Bethesda, MD 20892 |
| Party Name | U.S. Department of Health and Human Services |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Bethesda, MD 20892 |
| Party Name | U.S. Department of Health and Human Services |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Bethesda, MD 20892 |
| Event Date | Event Description |
| Sunday, April 7, 2024 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Saturday, July 31, 2021 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Saturday, July 31, 2021 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Saturday, July 31, 2021 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, March 31, 2021 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, April 7, 2020 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Monday, December 21, 2015 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, December 21, 2015 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, April 7, 2015 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, January 20, 2015 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 20, 2015 | PUBLISHED FOR OPPOSITION |
| Wednesday, December 31, 2014 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, December 12, 2014 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Tuesday, December 9, 2014 | ASSIGNED TO LIE |
| Monday, November 24, 2014 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, November 24, 2014 | EXAMINER'S AMENDMENT ENTERED |
| Monday, November 24, 2014 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, November 24, 2014 | EXAMINERS AMENDMENT E-MAILED |
| Monday, November 24, 2014 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, November 21, 2014 | ASSIGNED TO EXAMINER |
| Saturday, August 16, 2014 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, August 15, 2014 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, August 11, 2014 | NEW APPLICATION ENTERED |