Trademark Overview
On Thursday, June 25, 2026, a trademark application was filed for THE NEW USUAL with the United States Patent and Trademark Office. The USPTO has given the THE NEW USUAL trademark a serial number of 99904859. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, June 25, 2026. The THE NEW USUAL trademark is filed in the Clothing & Apparel Products category with the following description:
Long jackets; Business wear, namely, suits, jackets, trousers, blazers, blouses, shirts, skirts, dresses and footwear; Women's clothing, namely, shirts, dresses, skirts, blouses; Dress pants; Denim pants; Denim jackets; Denim skirts; Jackets of denim; Dresses for women, children; Shirts for adults, children; Shoes for adults, children; Woven shirts for adults, children; Coats for adults, children; Clothing jackets for adults, children; Bottoms as clothing for adults, children; Trousers for adults, children; T-shirts for adults, children; Pants for adults, children; Tops as clothing for adults, children; Pajamas for adults, children; Shorts for adults, children; Sweaters for adults, children; Loungewear; Knitwear, namely, shirts, sweaters, loungewear; Swimsuits; Pajamas; Children's and infant's apparel, namely, jumper coveralls, overall sleepwear, pajamas, rompers and one-piece garments; Swim wear; Beach coverups; Beach cover-ups; Shoes; Footwear