THE NEW NEW THING Trademark
Trademark Overview
On Thursday, October 17, 2024, a trademark application was filed for THE NEW NEW THING with the United States Patent and Trademark Office. The USPTO has given the THE NEW NEW THING trademark a serial number of 98806222. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Wednesday, July 23, 2025. This trademark is owned by The New New Thing LLC. The THE NEW NEW THING trademark is filed in the Advertising, Business and Retail Services category with the following description:
Consultancy regarding media relations and advertising communication strategies
General Information
| Serial Number | 98806222 |
| Word Mark | THE NEW NEW THING |
| Filing Date | Thursday, October 17, 2024 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Wednesday, July 23, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 12, 2025 |
Trademark Statements
| Goods and Services | Consultancy regarding media relations and advertising communication strategies |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 17, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, January 31, 2020 |
| First Use In Commerce Date | Friday, January 31, 2020 |
Trademark Owner History
| Party Name | The New New Thing LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Los Angeles, CA 90069 |
Trademark Events
| Event Date | Event Description |
| Thursday, October 17, 2024 | NEW APPLICATION ENTERED |
| Thursday, October 17, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, March 24, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, March 25, 2025 | NON-FINAL ACTION WRITTEN |
| Tuesday, March 25, 2025 | NON-FINAL ACTION E-MAILED |
| Monday, June 23, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, June 23, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, June 23, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, July 1, 2025 | PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED |
| Tuesday, July 1, 2025 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Thursday, July 3, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, March 25, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
