THE NEW NEW THING Trademark
Trademark Overview
On Thursday, October 17, 2024, a trademark application was filed for THE NEW NEW THING with the United States Patent and Trademark Office. The USPTO has given the THE NEW NEW THING trademark a serial number of 98806222. The federal status of this trademark filing is REGISTERED as of Tuesday, September 30, 2025. This trademark is owned by The New New Thing LLC. The THE NEW NEW THING trademark is filed in the Advertising, Business and Retail Services category with the following description:
Consultancy regarding media relations and advertising communication strategies
General Information
| Serial Number | 98806222 |
| Word Mark | THE NEW NEW THING |
| Filing Date | Thursday, October 17, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 30, 2025 |
| Registration Number | 7964775 |
| Registration Date | Tuesday, September 30, 2025 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 12, 2025 |
Trademark Statements
| Goods and Services | Consultancy regarding media relations and advertising communication strategies |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 17, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, January 31, 2020 |
| First Use In Commerce Date | Friday, January 31, 2020 |
Trademark Owner History
| Party Name | The New New Thing LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Los Angeles, CA 90069 |
| Party Name | The New New Thing LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Los Angeles, CA 90069 |
| Party Name | The New New Thing LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Los Angeles, CA 90069 |
Trademark Events
| Event Date | Event Description |
| Thursday, October 17, 2024 | NEW APPLICATION ENTERED |
| Thursday, October 17, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, June 23, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, June 23, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, March 24, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, March 25, 2025 | NON-FINAL ACTION WRITTEN |
| Tuesday, March 25, 2025 | NON-FINAL ACTION E-MAILED |
| Tuesday, March 25, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, July 1, 2025 | PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED |
| Tuesday, July 1, 2025 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Thursday, July 3, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, June 23, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, August 6, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 12, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 12, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 30, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 30, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
