THE LAKE Trademark

Trademark Overview


On Tuesday, February 11, 2025, a trademark application was filed for THE LAKE with the United States Patent and Trademark Office. The USPTO has given the THE LAKE trademark a serial number of 99037392. The federal status of this trademark filing is RESPONSE AFTER NON-FINAL ACTION - ENTERED as of Thursday, September 18, 2025. This trademark is owned by Swell Ventures LLC. The THE LAKE trademark is filed in the Clothing & Apparel Products, Advertising and Business and Retail Services categories with the following description:

Headwear, namely, hats and caps; Blazers; Blouses; Dresses; Gloves; Gowns; Pants; Shirts; Skirts; Sweatshirts; T-Shirts; Bow ties; Bridal garters; Sleeves worn separate and apart from blouses, shirts and other tops; Tops as clothing; Hooded sweatshirts; Sleeved jackets; mens and Women's clothing, namely, shirts, dresses, skirts, blouses, pants, sweatpants, shorts, long sleeve shirts, and hoodies; none of the above including footwear, bicycle shoes or bicycling related clothing.

On-line retail store services featuring clothing, hats and caps; none of the above including footwear, bicycle shoes or bicycling related clothing.
the lake

General Information


Serial Number99037392
Word MarkTHE LAKE
Filing DateTuesday, February 11, 2025
Status661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED
Status DateThursday, September 18, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesHeadwear, namely, hats and caps; Blazers; Blouses; Dresses; Gloves; Gowns; Pants; Shirts; Skirts; Sweatshirts; T-Shirts; Bow ties; Bridal garters; Sleeves worn separate and apart from blouses, shirts and other tops; Tops as clothing; Hooded sweatshirts; Sleeved jackets; mens and Women's clothing, namely, shirts, dresses, skirts, blouses, pants, sweatpants, shorts, long sleeve shirts, and hoodies; none of the above including footwear, bicycle shoes or bicycling related clothing.
Goods and ServicesOn-line retail store services featuring clothing, hats and caps; none of the above including footwear, bicycle shoes or bicycling related clothing.

Classification Information


International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateTuesday, February 11, 2025
Primary Code025
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, February 11, 2025
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameSwell Ventures LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressWhite Bear Lake, MN 55110

Trademark Events


Event DateEvent Description
Tuesday, February 11, 2025NEW APPLICATION ENTERED
Tuesday, February 11, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, July 21, 2025ASSIGNED TO EXAMINER
Monday, July 21, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, July 21, 2025NON-FINAL ACTION E-MAILED
Thursday, September 18, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, September 18, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, September 18, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, July 21, 2025NON-FINAL ACTION WRITTEN
Tuesday, February 11, 2025APPLICATION FILING RECEIPT MAILED