THE CHEESECAKE FACTORY Trademark

Trademark Overview


On Thursday, October 7, 1999, a trademark application was filed for THE CHEESECAKE FACTORY with the United States Patent and Trademark Office. The USPTO has given the THE CHEESECAKE FACTORY trademark a serial number of 75817122. The federal status of this trademark filing is REGISTERED AND RENEWED as of Friday, March 26, 2021. This trademark is owned by Cheesecake Factory Incorporated, The. The THE CHEESECAKE FACTORY trademark is filed in the Houseware & Glass Products, Clothing & Apparel Products, Lace, Ribbons, Embroidery & Fancy Goods, Staple Food Products, and Computer & Software Services & Scientific Services categories with the following description:

Food products, namely, cakes, cheesecakes and bakery products and goods

Novelty goods, namely, ornamental pins

Clothing, namely, t-shirts and hats

Beverage glassware

Restaurant services
the cheesecake factory

General Information


Serial Number75817122
Word MarkTHE CHEESECAKE FACTORY
Filing DateThursday, October 7, 1999
Status800 - REGISTERED AND RENEWED
Status DateFriday, March 26, 2021
Registration Number2421042
Registration DateTuesday, January 16, 2001
Mark Drawing5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, October 24, 2000

Trademark Statements


Goods and ServicesFood products, namely, cakes, cheesecakes and bakery products and goods
Goods and ServicesNovelty goods, namely, ornamental pins
Goods and ServicesClothing, namely, t-shirts and hats
Goods and ServicesBeverage glassware
Disclaimer with Predetermined Text"CHEESECAKE"
Goods and ServicesRestaurant services

Classification Information


International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status Code6 - Active
Class Status DateWednesday, January 5, 2000
Primary Code021
First Use Anywhere DateWednesday, May 31, 1989
First Use In Commerce DateFriday, November 30, 1990

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateWednesday, January 5, 2000
Primary Code025
First Use Anywhere DateWednesday, May 31, 1989
First Use In Commerce DateFriday, November 30, 1990

International Class026 - Lace and embroidery, ribbons and braid; buttons, hooks and eyes, pins and needles; artificial flowers.
US Class Codes037, 039, 040, 042, 050
Class Status Code6 - Active
Class Status DateWednesday, January 5, 2000
Primary Code026
First Use Anywhere DateWednesday, May 31, 1989
First Use In Commerce DateFriday, November 30, 1990

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateWednesday, January 5, 2000
Primary Code030
First Use Anywhere DateWednesday, May 31, 1989
First Use In Commerce DateFriday, November 30, 1990

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateWednesday, January 5, 2000
Primary Code042
First Use Anywhere DateWednesday, May 31, 1989
First Use In Commerce DateFriday, November 30, 1990

Trademark Owner History


Party NameTCF CO. LLC
Party Type32 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressCALABASAS, CA 91301

Party NameCHEESECAKE FACTORY ASSETS CO. LLC, THE
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressCalabasas Hills, CA 91301

Party NameCheesecake Factory Incorporated, The
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressCalabasas Hills, CA 91301

Party NameCheesecake Factory Incorporated, The
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressCalabasas Hills, CA 91301

Party NameCheesecake Factory Incorporated, The
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressCalabasas Hills, CA 91301

Trademark Events


Event DateEvent Description
Wednesday, June 29, 2022ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, May 5, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Thursday, April 29, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Saturday, March 27, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Friday, March 26, 2021REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Friday, March 26, 2021REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, March 23, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, December 11, 2020TEAS SECTION 8 & 9 RECEIVED
Thursday, January 16, 2020COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, March 9, 2011REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Wednesday, March 9, 2011REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, February 17, 2011TEAS SECTION 8 & 9 RECEIVED
Thursday, February 17, 2011ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, February 17, 2011TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, January 5, 2011AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, September 25, 2006REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, September 22, 2006ASSIGNED TO PARALEGAL
Thursday, July 13, 2006REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Thursday, July 13, 2006PAPER RECEIVED
Monday, July 17, 2006CASE FILE IN TICRS
Monday, November 7, 2005TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, January 16, 2001REGISTERED-PRINCIPAL REGISTER
Tuesday, October 24, 2000PUBLISHED FOR OPPOSITION
Friday, September 22, 2000NOTICE OF PUBLICATION
Friday, September 8, 2000APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, June 19, 2000CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, May 26, 2000FINAL REFUSAL MAILED
Monday, April 3, 2000CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, February 11, 2000NON-FINAL ACTION MAILED
Thursday, February 10, 2000ASSIGNED TO EXAMINER