THE BRAND Trademark

Trademark Overview

On Saturday, April 23, 2016, a trademark application was filed for THE BRAND with the United States Patent and Trademark Office. The USPTO has given the THE BRAND trademark a serial number of 87011784. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Thursday, October 23, 2025. This trademark is owned by THE FLORIDA BRAND INC.. The THE BRAND trademark is filed in the Clothing & Apparel Products category with the following description:

Clothing, namely, shirts, namely, T-shirts
the brand

General Information

Serial Number87011784
Word MarkTHE BRAND
Filing DateSaturday, April 23, 2016
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateThursday, October 23, 2025
Registration Number5638359
Registration DateTuesday, December 25, 2018
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, June 13, 2017

Trademark Statements

Indication of Colors claimedColor is not claimed as a feature of the mark.
Description of MarkThe mark consists of the words "THE" and "BRAND" with an image of the state of Florida upside down between the words.
NOT AVAILABLE"BRAND"
Goods and ServicesClothing, namely, shirts, namely, T-shirts

Classification Information

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateWednesday, April 27, 2016
Primary Code025
First Use Anywhere DateMonday, July 23, 2018
First Use In Commerce DateMonday, July 23, 2018

Trademark Owner History

Party NameTHE LOCAL BRAND, INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressWEST PALM BEACH, FL 33409
Party NameTHE LOCAL BRAND, INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressWEST PALM BEACH, FL 33409
Party NameTHE LOCAL BRAND, INC.
Party Type11 - New Owner Before Publication
Legal Entity Type03 - Corporation
AddressWEST PALM BEACH, FL 33407
Party NameTHE FLORIDA BRAND INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressWest Palm Beach, FL 33409

Trademark Events

Event DateEvent Description
Wednesday, April 27, 2016NEW APPLICATION ENTERED
Wednesday, April 27, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, April 28, 2016NOTICE OF DESIGN SEARCH CODE E-MAILED
Tuesday, August 9, 2016ASSIGNED TO EXAMINER
Friday, August 12, 2016NON-FINAL ACTION WRITTEN
Friday, August 12, 2016NON-FINAL ACTION E-MAILED
Friday, August 12, 2016NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, February 13, 2017TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, February 13, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, February 14, 2017TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, March 2, 2017SUSPENSION LETTER WRITTEN
Thursday, March 2, 2017LETTER OF SUSPENSION E-MAILED
Thursday, March 2, 2017NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Wednesday, March 22, 2017TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, March 22, 2017ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, March 27, 2017TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Wednesday, March 29, 2017AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, April 10, 2017ASSIGNED TO LIE
Thursday, April 13, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, April 13, 2017TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, April 21, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, May 8, 2017LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, May 24, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, June 13, 2017PUBLISHED FOR OPPOSITION
Tuesday, June 13, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, August 8, 2017NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, March 12, 2018ABANDONMENT - NO USE STATEMENT FILED
Monday, March 12, 2018ABANDONMENT NOTICE MAILED - NO USE STATEMENT FILED
Monday, March 12, 2018TEAS PETITION TO REVIVE RECEIVED
Monday, March 12, 2018PETITION TO REVIVE-GRANTED
Monday, March 12, 2018SOU EXTENSION RECEIVED WITH TEAS PETITION
Tuesday, March 13, 2018NOTICE OF REVIVAL - E-MAILED
Monday, March 19, 2018CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, February 8, 2018SOU EXTENSION 1 FILED
Tuesday, March 20, 2018SOU EXTENSION 1 GRANTED
Wednesday, March 21, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, August 7, 2018TEAS STATEMENT OF USE RECEIVED
Tuesday, August 7, 2018USE AMENDMENT FILED
Thursday, August 9, 2018STATEMENT OF USE PROCESSING COMPLETE
Monday, August 27, 2018SU - NON-FINAL ACTION - WRITTEN
Monday, August 27, 2018NON-FINAL ACTION E-MAILED
Monday, August 27, 2018NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, November 8, 2018TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, November 13, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, November 13, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, November 16, 2018ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Saturday, November 17, 2018NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, December 25, 2018REGISTERED-PRINCIPAL REGISTER
Monday, December 25, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, June 20, 2025TEAS SECTION 8 & 15 RECEIVED
Monday, October 20, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, October 20, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, October 23, 2025REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, October 23, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Related Keywords

brand shirts namely clothing