THE BETTER CHIP Trademark
Trademark Overview
On Tuesday, April 23, 2019, a trademark application was filed for THE BETTER CHIP with the United States Patent and Trademark Office. The USPTO has given the THE BETTER CHIP trademark a serial number of 88398404. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Tuesday, January 13, 2026. This trademark is owned by Sugar Foods Corporation. The THE BETTER CHIP trademark is filed in the Staple Food Products category with the following description:
Corn chips; Grain-based chips; Grain-based snack foods; Grain-based chips packaged as a unit with cheese crisps
General Information
| Serial Number | 88398404 |
| Word Mark | THE BETTER CHIP |
| Filing Date | Tuesday, April 23, 2019 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Tuesday, January 13, 2026 |
| Registration Number | 5880164 |
| Registration Date | Tuesday, October 8, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 23, 2019 |
Trademark Statements
| Goods and Services | Corn chips; Grain-based chips; Grain-based snack foods; Grain-based chips packaged as a unit with cheese crisps |
| NOT AVAILABLE | "CHIP" |
Classification Information
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, May 8, 2019 |
| Primary Code | 030 |
| First Use Anywhere Date | Friday, April 8, 2011 |
| First Use In Commerce Date | Friday, April 8, 2011 |
Trademark Owner History
| Party Name | SUGAR FOODS LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | NEW YORK, NY 10022-2705 |
| Party Name | Sugar Foods Corporation |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10022 |
| Party Name | Sugar Foods Corporation |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10022 |
| Party Name | Sugar Foods Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10022 |
Trademark Events
| Event Date | Event Description |
| Friday, April 26, 2019 | NEW APPLICATION ENTERED |
| Wednesday, May 8, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, June 8, 2019 | ASSIGNED TO EXAMINER |
| Thursday, June 13, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 3, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 23, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 23, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 8, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Monday, March 27, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, March 27, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, March 27, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, March 27, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, March 27, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, October 11, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, October 8, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, October 8, 2025 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, January 12, 2026 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, January 13, 2026 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, January 13, 2026 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
