THE BEAUTY OF CHANGE Trademark

Trademark Overview


On Tuesday, May 18, 2021, a trademark application was filed for THE BEAUTY OF CHANGE with the United States Patent and Trademark Office. The USPTO has given the THE BEAUTY OF CHANGE trademark a serial number of 90717832. The federal status of this trademark filing is REGISTERED as of Tuesday, February 21, 2023. This trademark is owned by Shiseido Americas Corporation. The THE BEAUTY OF CHANGE trademark is filed in the Advertising, Business and Retail Services and Insurance & Financial Services categories with the following description:

Charitable fundraising services

Charitable services, namely, organizing and conducting volunteer programs and community service projects
the beauty of change

General Information


Serial Number90717832
Word MarkTHE BEAUTY OF CHANGE
Filing DateTuesday, May 18, 2021
Status700 - REGISTERED
Status DateTuesday, February 21, 2023
Registration Number6987269
Registration DateTuesday, February 21, 2023
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 15, 2022

Trademark Statements


Goods and ServicesCharitable fundraising services
Goods and ServicesCharitable services, namely, organizing and conducting volunteer programs and community service projects

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, August 16, 2021
Primary Code035
First Use Anywhere DateFriday, June 18, 2021
First Use In Commerce DateFriday, June 18, 2021

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, August 16, 2021
Primary Code036
First Use Anywhere DateFriday, June 18, 2021
First Use In Commerce DateFriday, June 18, 2021

Trademark Owner History


Party NameShiseido Americas Corporation
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNew York, NY 10017

Party NameShiseido Americas Corporation
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10017

Party NameShiseido Americas Corporation
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressRutherford, NJ 07070

Trademark Events


Event DateEvent Description
Tuesday, February 21, 2023NOTICE OF REGISTRATION CONFIRMATION EMAILED
Tuesday, February 21, 2023REGISTERED-PRINCIPAL REGISTER
Saturday, January 14, 2023NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Friday, January 13, 2023ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Saturday, November 26, 2022STATEMENT OF USE PROCESSING COMPLETE
Thursday, November 3, 2022USE AMENDMENT FILED
Saturday, November 26, 2022CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, November 3, 2022TEAS STATEMENT OF USE RECEIVED
Tuesday, May 10, 2022NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, April 18, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, April 18, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, April 18, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, March 15, 2022OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 15, 2022PUBLISHED FOR OPPOSITION
Wednesday, February 23, 2022NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Thursday, February 10, 2022LAW OFFICE PUBLICATION REVIEW COMPLETED
Thursday, February 10, 2022APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, January 27, 2022ASSIGNED TO EXAMINER
Monday, August 30, 2021PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED
Sunday, August 29, 2021ASSIGNED TO LIE
Thursday, June 17, 2021TEAS VOLUNTARY AMENDMENT RECEIVED
Monday, August 16, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, May 21, 2021NEW APPLICATION ENTERED