TAKE IT UP A CRUNCH Trademark

Trademark Overview


On Tuesday, August 9, 2016, a trademark application was filed for TAKE IT UP A CRUNCH with the United States Patent and Trademark Office. The USPTO has given the TAKE IT UP A CRUNCH trademark a serial number of 87132269. The federal status of this trademark filing is SECTION 8 - ACCEPTED as of Wednesday, April 16, 2025. This trademark is owned by Frito-Lay North America, Inc.. The TAKE IT UP A CRUNCH trademark is filed in the Meat & Processed Food Products and Staple Food Products categories with the following description:

Corn-based snack foods

Potato-based snack foods
take it up a crunch

General Information


Serial Number87132269
Word MarkTAKE IT UP A CRUNCH
Filing DateTuesday, August 9, 2016
Status701 - SECTION 8 - ACCEPTED
Status DateWednesday, April 16, 2025
Registration Number5740168
Registration DateTuesday, April 30, 2019
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 20, 2016

Trademark Statements


Goods and ServicesCorn-based snack foods
Goods and ServicesPotato-based snack foods

Classification Information


International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateFriday, August 12, 2016
Primary Code029
First Use Anywhere DateThursday, January 31, 2019
First Use In Commerce DateThursday, January 31, 2019

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateFriday, August 12, 2016
Primary Code030
First Use Anywhere DateThursday, January 31, 2019
First Use In Commerce DateThursday, January 31, 2019

Trademark Owner History


Party NameFrito-Lay North America, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressPlano, TX 75024

Party NameFrito-Lay North America, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressPlano, TX 75024

Party NameFrito-Lay North America, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressPlano, TX 75024

Trademark Events


Event DateEvent Description
Wednesday, November 9, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, February 14, 2017NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Friday, August 12, 2016NEW APPLICATION ENTERED
Friday, August 12, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, November 9, 2016ASSIGNED TO EXAMINER
Wednesday, November 30, 2016NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, December 20, 2016PUBLISHED FOR OPPOSITION
Tuesday, December 20, 2016OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 31, 2018SOU EXTENSION 3 FILED
Thursday, August 3, 2017SOU TEAS EXTENSION RECEIVED
Thursday, August 3, 2017SOU EXTENSION 1 FILED
Thursday, August 3, 2017SOU EXTENSION 1 GRANTED
Saturday, August 5, 2017NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, February 12, 2018SOU TEAS EXTENSION RECEIVED
Monday, February 12, 2018SOU EXTENSION 2 FILED
Monday, February 12, 2018SOU EXTENSION 2 GRANTED
Wednesday, February 14, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, July 31, 2018SOU TEAS EXTENSION RECEIVED
Tuesday, July 31, 2018SOU EXTENSION 3 GRANTED
Thursday, August 2, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, February 6, 2019SOU TEAS EXTENSION RECEIVED
Wednesday, February 6, 2019SOU EXTENSION 4 FILED
Wednesday, February 6, 2019SOU EXTENSION 4 GRANTED
Friday, February 8, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, March 6, 2019TEAS STATEMENT OF USE RECEIVED
Wednesday, March 6, 2019USE AMENDMENT FILED
Saturday, March 23, 2019CASE ASSIGNED TO INTENT TO USE PARALEGAL
Saturday, March 23, 2019STATEMENT OF USE PROCESSING COMPLETE
Tuesday, April 30, 2019REGISTERED-PRINCIPAL REGISTER
Tuesday, March 26, 2019ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, March 27, 2019NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, April 30, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, April 16, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, April 16, 2025REGISTERED - SEC. 8 (6-YR) ACCEPTED
Wednesday, April 16, 2025NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Thursday, October 10, 2024TEAS SECTION 8 RECEIVED

Related Keywords


crunch take foods snack based potato corn