| Serial Number | 87697632 |
| Word Mark | SUPER STAR BRAND MEI KUEI LU CHIEW CHINESE LIQUOR SPIRITS DISTILLED FROM SORGHUM WITH ROSE FLOWERS ADDED 750ML. ALC 54% BY VOL. IMPORTED BY DIAMOND HONG, INC. BROOKLYN, NEW YORK 11232 PRODUCED AND BOTTLED IN CHINA |
| Filing Date | Monday, November 27, 2017 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Thursday, June 27, 2024 |
| Registration Number | 5593784 |
| Registration Date | Tuesday, October 30, 2018 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, August 14, 2018 |
| Description of Mark | The mark consists of an oval shape with a gold ring around it. The oval is divided into upper and bottom two sections by a gold wavelike curve line. The background color of the upper oval is pink and that of the bottom oval is yellow. In the middle of the upper part of the oval, there is a five pointed nautical star in gold with a gold semi-circular line beneath it. The mark consists of a large star comprised of a smaller rose star shape with the three black non-Latin characters pronounced Xing, Huang and Pai underneath. The words "SUPER STAR BRAND" in red are underneath the three non-Latin characters. The gold star is flanked by two non-Latin characters in black pronounced Zhu Ce Shang Biao at its left and right sides. In the middle of the oval, there are three big non-Latin characters pronounced Mei Kuei Lu Chiew in black with the typed standard words "MEI KUEI LU CHIEW" in red underneath. In the middle of the bottom section there are the phrases running vertically reading: "CHINESE LIQUOR SPIRITS DISTILLED FROM SORGHUM WITH ROSE FLOWERS ADDED 750ML. ALC 54% BY VOL. IMPORTED BY DIAMOND HONG, INC. BROOKLYN, NEW YORK 11232 PRODUCED AND BOTTLED IN CHINA." At the very bottom of oval there are twelve non-Latin black characters pronounced Da Wen Hang Jiu Ye Ji Tuan You Xian Gong Si Zong Jing Xiao. |
| NOT AVAILABLE | The non-Latin characters in the mark transliterate to "Xing," "Huang," "Pai," and this translates as "Star", "Royal or King," "Brand" in English; the non-Latin characters in the mark transliterate to "Mei Kuei Lu Chiew" and this means "rose dew liqueurs"; The Chinese characters in the mark transliterate as "Da Wen Hang Jiu Ye Ji Tuan You Xian Gong Si Zong Jing Xiao" and this translates to "Diamond Hong Inc. as the sole distributor" and the Chinese characters transliterate into "Zhu Ce Shang Biao" and this means "registered trademark". in English. |
| Pseudo Mark | SUPER STAR BRAND MEI KUEI LU CHIEW CHINESE LIQUOR SPIRITS DISTILLED FROM SORGHUM WITH ROSE FLOWERS ADDED SEVEN HUNDRED FIFTY MILLILITERS. ALCOHOL FIFTY FOUR PERCENT BY VOLUME. IMPORTED BY DIAMOND HONG, INC. BROOKLYN, NEW YORK 11232 PRODUCED AND BOTTLED IN CHINA |
| Indication of Colors claimed | The color(s) yellow, red, pink, black and gold is/are claimed as a feature of the mark. |
| Goods and Services | Cooking wine; Wines and liqueurs |
| NOT AVAILABLE | " BRAND," THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "PAI," THE NON-LATIN CHARACTERS IN THE MARK TRANSLITERATE TO "MEI KUEI LU CHIEW," "MEI KUEI LU CHIEW," "CHINESE LIQUOR SPIRITS DISTILLED FROM SORGHUM WITH ROSE FLOWERS ADDED 750ML. ALC 54% BY VOL. IMPORTED BY DIAMOND HONG, INC. BROOKLYN, NEW YORK 11232 PRODUCED AND BOTTLED IN CHINA," THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO " ZHU CE SHANG BIAO," AND THE NON-LATIN CHARACTERS THAT MEAN "INC. AS THE SOLE DISTRIBUTOR" |
| International Class | 033 - Alcoholic beverages (except beers). |
| US Class Codes | 047, 049 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, December 7, 2017 |
| Primary Code | 033 |
| First Use Anywhere Date | Monday, June 26, 2017 |
| First Use In Commerce Date | Monday, June 26, 2017 |
| Party Name | Diamond Hong, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Brooklyn, NY 11232 |
| Party Name | Diamond Hong, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Brooklyn, NY 11232 |
| Party Name | Diamond Hong, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Brooklyn, NY 11232 |
| Event Date | Event Description |
| Tuesday, January 16, 2018 | ASSIGNED TO EXAMINER |
| Thursday, November 30, 2017 | NEW APPLICATION ENTERED |
| Thursday, December 7, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, December 8, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, January 24, 2018 | NON-FINAL ACTION WRITTEN |
| Wednesday, January 24, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, January 24, 2018 | NON-FINAL ACTION E-MAILED |
| Thursday, June 7, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, June 7, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, June 7, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, June 13, 2018 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, June 28, 2018 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, June 28, 2018 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, June 28, 2018 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, June 28, 2018 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, July 25, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 14, 2018 | PUBLISHED FOR OPPOSITION |
| Friday, June 29, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, October 30, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Friday, December 15, 2023 | TEAS SECTION 8 & 15 RECEIVED |
| Thursday, June 27, 2024 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, June 27, 2024 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, June 27, 2024 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Monday, October 30, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, August 14, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |