SUNBELIEVABLY GOOD Trademark

Trademark Overview


On Tuesday, November 14, 2023, a trademark application was filed for SUNBELIEVABLY GOOD with the United States Patent and Trademark Office. The USPTO has given the SUNBELIEVABLY GOOD trademark a serial number of 98270146. The federal status of this trademark filing is REGISTERED as of Tuesday, September 9, 2025. This trademark is owned by Frito-Lay North America, Inc.. The SUNBELIEVABLY GOOD trademark is filed in the Staple Food Products category with the following description:

Multigrain-based snack foods
sunbelievably good

General Information


Serial Number98270146
Word MarkSUNBELIEVABLY GOOD
Filing DateTuesday, November 14, 2023
Status700 - REGISTERED
Status DateTuesday, September 9, 2025
Registration Number7941238
Registration DateTuesday, September 9, 2025
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 23, 2024

Trademark Statements


Goods and ServicesMultigrain-based snack foods

Classification Information


International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateTuesday, November 14, 2023
Primary Code030
First Use Anywhere DateTuesday, December 3, 2024
First Use In Commerce DateTuesday, December 3, 2024

Trademark Owner History


Party NameFrito-Lay North America, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressPlano, TX 75024

Party NameFrito-Lay North America, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressPlano, TX 75024

Party NameFrito-Lay North America, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressPlano, TX 75024

Trademark Events


Event DateEvent Description
Tuesday, November 14, 2023NEW APPLICATION ENTERED
Thursday, February 1, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, June 18, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, June 18, 2024ASSIGNED TO EXAMINER
Wednesday, July 3, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, July 23, 2024PUBLISHED FOR OPPOSITION
Tuesday, September 17, 2024NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, July 23, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Wednesday, February 19, 2025USE AMENDMENT FILED
Friday, May 9, 2025STATEMENT OF USE PROCESSING COMPLETE
Friday, May 9, 2025CASE ASSIGNED TO INTENT TO USE PARALEGAL
Sunday, July 27, 2025NON-FINAL ACTION E-MAILED
Sunday, July 27, 2025SU - NON-FINAL ACTION - WRITTEN
Friday, August 8, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, August 21, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, August 21, 2025ASSIGNED TO LIE
Thursday, August 21, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, February 19, 2025TEAS STATEMENT OF USE RECEIVED
Sunday, July 27, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, August 21, 2025ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, August 21, 2025NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, September 9, 2025REGISTERED-PRINCIPAL REGISTER
Tuesday, September 9, 2025NOTICE OF REGISTRATION CONFIRMATION EMAILED