"STAY MATTE BUT NOT FLAT" Trademark

Trademark Overview


On Tuesday, February 14, 2012, a trademark application was filed for "STAY MATTE BUT NOT FLAT" with the United States Patent and Trademark Office. The USPTO has given the "STAY MATTE BUT NOT FLAT" trademark a serial number of 85542685. The federal status of this trademark filing is REGISTERED AND RENEWED as of Monday, April 11, 2022. This trademark is owned by NYX, Los Angeles Inc.. The "STAY MATTE BUT NOT FLAT" trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Foundation; Pressed face powder
"stay matte but not flat"

General Information


Serial Number85542685
Word Mark"STAY MATTE BUT NOT FLAT"
Filing DateTuesday, February 14, 2012
Status800 - REGISTERED AND RENEWED
Status DateMonday, April 11, 2022
Registration Number4209696
Registration DateTuesday, September 18, 2012
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 3, 2012

Trademark Statements


Goods and ServicesFoundation; Pressed face powder

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateTuesday, February 21, 2012
Primary Code003
First Use Anywhere DateFriday, September 30, 2011
First Use In Commerce DateFriday, September 30, 2011

Trademark Owner History


Party NameL'OREAL USA S/D, INC.
Party Type32 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressNEW YORK, NY 10001

Party NameL'OREAL USA CREATIVE, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressNew York, NY 10001

Party NameNYX, Los Angeles Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressEl Segundo, CA 90245

Party NameNYX, Los Angeles Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressCommerce, CA 90040

Party NameNYX, Los Angeles Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressCommerce, CA 90040

Trademark Events


Event DateEvent Description
Wednesday, January 24, 2024AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, April 11, 2022NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Monday, April 11, 2022REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Monday, April 11, 2022REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, April 11, 2022CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, December 13, 2021TEAS SECTION 8 & 9 RECEIVED
Saturday, September 18, 2021COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, March 23, 2018NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Friday, March 23, 2018REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, March 23, 2018CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, March 12, 2018TEAS SECTION 8 & 15 RECEIVED
Wednesday, January 25, 2017AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, June 6, 2016TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, November 3, 2015APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, November 3, 2015TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, November 20, 2014ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, November 20, 2014TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, August 20, 2014ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Thursday, February 20, 2014TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, February 20, 2013ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, January 9, 2013ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, September 18, 2012REGISTERED-PRINCIPAL REGISTER
Tuesday, July 3, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 3, 2012PUBLISHED FOR OPPOSITION
Wednesday, June 13, 2012NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Thursday, May 24, 2012APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, May 24, 2012ASSIGNED TO EXAMINER
Tuesday, February 21, 2012NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, February 20, 2012NEW APPLICATION ENTERED