STAND UP BY L'ORÉAL PARIS Trademark
Trademark Overview
On Friday, October 10, 2025, a trademark application was filed for STAND UP BY L'ORÉAL PARIS with the United States Patent and Trademark Office. The USPTO has given the STAND UP BY L'ORÉAL PARIS trademark a serial number of 99436283. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Friday, February 27, 2026. This trademark is owned by L'OREAL. The STAND UP BY L'ORÉAL PARIS trademark is filed in the Education & Entertainment Services and Medical & Beauty Services & Agricultural Services categories with the following description:
Providing health care information by doctors and psychologists to raise public awareness around street harassment and sexual harassment in public spaces
Educational services, namely, conducting events to raise awareness about sexual harassment in public spaces; organizing cultural events to raise awareness in the field of street harassment; providing information in the field of sexual harassment in public spaces; training in the field of sexual harassment in public spaces; arranging and conducting conferences in the field of street harassment and sexual harassment in public spaces
General Information
| Serial Number | 99436283 |
| Word Mark | STAND UP BY L'ORÉAL PARIS |
| Filing Date | Friday, October 10, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Friday, February 27, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Pseudo Mark | STAND UP BY LOREAL PARIS |
| Goods and Services | Providing health care information by doctors and psychologists to raise public awareness around street harassment and sexual harassment in public spaces |
| Goods and Services | Educational services, namely, conducting events to raise awareness about sexual harassment in public spaces; organizing cultural events to raise awareness in the field of street harassment; providing information in the field of sexual harassment in public spaces; training in the field of sexual harassment in public spaces; arranging and conducting conferences in the field of street harassment and sexual harassment in public spaces |
| Description of Mark | The mark consists of STAND UP by L'ORÉAL PARIS in a stylized font. |
Classification Information
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, October 10, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | Saturday, February 29, 2020 |
| First Use In Commerce Date | Saturday, February 29, 2020 |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, October 10, 2025 |
| Primary Code | 044 |
| First Use Anywhere Date | Saturday, February 29, 2020 |
| First Use In Commerce Date | Saturday, February 29, 2020 |
Trademark Owner History
| Party Name | L'OREAL |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 33 - NOT AVAILABLE |
| Address | Paris 75008
FR |
Trademark Events
| Event Date | Event Description |
| Friday, October 10, 2025 | NEW APPLICATION ENTERED |
| Friday, October 10, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, February 25, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, February 26, 2026 | ASSIGNED TO EXAMINER |
| Friday, February 27, 2026 | NON-FINAL ACTION WRITTEN |
| Friday, February 27, 2026 | NON-FINAL ACTION E-MAILED |
| Friday, February 27, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
