SO GOOD. SO SIMPLE. Trademark

Trademark Overview


On Thursday, November 1, 2007, a trademark application was filed for SO GOOD. SO SIMPLE. with the United States Patent and Trademark Office. The USPTO has given the SO GOOD. SO SIMPLE. trademark a serial number of 77318714. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, January 15, 2021. This trademark is owned by Frito-Lay North America, Inc.. The SO GOOD. SO SIMPLE. trademark is filed in the Meat & Processed Food Products and Staple Food Products categories with the following description:

Bean dip; Snack food dips

Corn chips; Corn-based snack foods
so good. so simple.

General Information


Serial Number77318714
Word MarkSO GOOD. SO SIMPLE.
Filing DateThursday, November 1, 2007
Status710 - CANCELLED - SECTION 8
Status DateFriday, January 15, 2021
Registration Number3799993
Registration DateTuesday, June 8, 2010
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, February 26, 2008

Trademark Statements


Goods and ServicesBean dip; Snack food dips
Goods and ServicesCorn chips; Corn-based snack foods

Classification Information


International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, January 15, 2021
Primary Code029
First Use Anywhere DateSunday, February 28, 2010
First Use In Commerce DateSunday, February 28, 2010

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, January 15, 2021
Primary Code030
First Use Anywhere DateSunday, February 28, 2010
First Use In Commerce DateSunday, February 28, 2010

Trademark Owner History


Party NameFrito-Lay North America, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressPlano, TX 75024

Party NameFrito-Lay North America, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressPlano, TX 75024

Party NameFrito-Lay North America, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressPlano, TX 75024

Trademark Events


Event DateEvent Description
Friday, January 15, 2021CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Saturday, June 8, 2019COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Saturday, February 6, 2016NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Saturday, February 6, 2016REGISTERED - SEC. 8 (6-YR) ACCEPTED
Saturday, February 6, 2016CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, January 11, 2016TEAS SECTION 8 RECEIVED
Monday, June 8, 2015COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Monday, January 3, 2011TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, June 8, 2010REGISTERED-PRINCIPAL REGISTER
Tuesday, May 4, 2010NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Saturday, May 1, 2010LAW OFFICE REGISTRATION REVIEW COMPLETED
Saturday, May 1, 2010ASSIGNED TO LIE
Thursday, April 22, 2010NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, April 21, 2010ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, April 21, 2010STATEMENT OF USE PROCESSING COMPLETE
Friday, April 16, 2010USE AMENDMENT FILED
Wednesday, April 21, 2010EXTENSION 4 GRANTED
Friday, April 16, 2010EXTENSION 4 FILED
Friday, April 16, 2010TEAS EXTENSION RECEIVED
Friday, April 16, 2010TEAS STATEMENT OF USE RECEIVED
Friday, October 16, 2009EXTENSION 3 GRANTED
Tuesday, October 13, 2009EXTENSION 3 FILED
Tuesday, October 13, 2009TEAS EXTENSION RECEIVED
Tuesday, May 12, 2009EXTENSION 2 GRANTED
Tuesday, May 12, 2009EXTENSION 2 FILED
Tuesday, May 12, 2009TEAS EXTENSION RECEIVED
Monday, October 20, 2008EXTENSION 1 GRANTED
Friday, October 17, 2008EXTENSION 1 FILED
Monday, October 20, 2008CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, October 17, 2008TEAS EXTENSION RECEIVED
Tuesday, May 20, 2008NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, February 26, 2008PUBLISHED FOR OPPOSITION
Wednesday, February 6, 2008NOTICE OF PUBLICATION
Wednesday, January 23, 2008LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, January 23, 2008ASSIGNED TO LIE
Monday, December 10, 2007APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, December 10, 2007ASSIGNED TO EXAMINER
Tuesday, November 6, 2007NEW APPLICATION ENTERED IN TRAM