SO FRESH AND SO CLEAN Trademark
Trademark Overview
On Monday, December 8, 2025, a trademark application was filed for SO FRESH AND SO CLEAN with the United States Patent and Trademark Office. The USPTO has given the SO FRESH AND SO CLEAN trademark a serial number of 99535974. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Monday, December 8, 2025. This trademark is owned by EXPRESS WASH CONCEPTS, LLC. The SO FRESH AND SO CLEAN trademark is filed in the Clothing & Apparel Products, Advertising, Business and Retail Services, and Construction & Repair Services categories with the following description:
Advertising and marketing
Automobile cleaning and car washing
Tops as clothing
General Information
| Serial Number | 99535974 |
| Word Mark | SO FRESH AND SO CLEAN |
| Filing Date | Monday, December 8, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Monday, December 8, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Advertising and marketing |
| Goods and Services | Automobile cleaning and car washing |
| Indication of Colors claimed | The color(s) blue, light blue, white, black, gray, teal, and brow is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of a stylized cartoon water-drop character with a large smiling mouth and white teeth. The character has a shiny blue droplet-shaped head with black-rimmed glasses and large expressive eyes. The character is wearing a blue and gray letterman-style jacket with the wording “SO FRESH AND SO CLEAN” on the left chest, dark gray pants, and blue sneakers with white soles. The water-drop character is depicted standing upright with hands in its jacket pockets and has a friendly, cheerful appearance. |
| Goods and Services | Tops as clothing |
Classification Information
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, December 8, 2025 |
| Primary Code | 025 |
| First Use Anywhere Date | Wednesday, September 24, 2025 |
| First Use In Commerce Date | Wednesday, September 24, 2025 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, December 8, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, September 24, 2025 |
| First Use In Commerce Date | Wednesday, September 24, 2025 |
| International Class | 037 - Building construction; repair; installation services. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, December 8, 2025 |
| Primary Code | 037 |
| First Use Anywhere Date | Wednesday, September 24, 2025 |
| First Use In Commerce Date | Wednesday, September 24, 2025 |
Trademark Owner History
| Party Name | EXPRESS WASH CONCEPTS, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Etna, OH 43068 |
Trademark Events
| Event Date | Event Description |
| Monday, December 8, 2025 | NEW APPLICATION ENTERED |
| Monday, December 8, 2025 | APPLICATION FILING RECEIPT MAILED |
