SO FRESH AND SO CLEAN Trademark
Trademark Overview
On Monday, December 8, 2025, a trademark application was filed for SO FRESH AND SO CLEAN with the United States Patent and Trademark Office. The USPTO has given the SO FRESH AND SO CLEAN trademark a serial number of 99535974. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Friday, April 17, 2026. This trademark is owned by EXPRESS WASH CONCEPTS, LLC. The SO FRESH AND SO CLEAN trademark is filed in the Clothing & Apparel Products, Advertising, Business and Retail Services, and Construction & Repair Services categories with the following description:
Advertising and marketing
Automobile cleaning and car washing
Tops as clothing
General Information
| Serial Number | 99535974 |
| Word Mark | SO FRESH AND SO CLEAN |
| Filing Date | Monday, December 8, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Friday, April 17, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Advertising and marketing |
| Goods and Services | Automobile cleaning and car washing |
| Indication of Colors claimed | The color(s) blue, light blue, white, black, gray, teal, and brow is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of a stylized cartoon water-drop character with a large smiling mouth and white teeth. The character has a shiny blue droplet-shaped head with black-rimmed glasses and large expressive eyes. The character is wearing a blue and gray letterman-style jacket with the wording “SO FRESH AND SO CLEAN” on the left chest, dark gray pants, and blue sneakers with white soles. The water-drop character is depicted standing upright with hands in its jacket pockets and has a friendly, cheerful appearance. |
| Goods and Services | Tops as clothing |
Classification Information
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, December 8, 2025 |
| Primary Code | 025 |
| First Use Anywhere Date | Wednesday, September 24, 2025 |
| First Use In Commerce Date | Wednesday, September 24, 2025 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, December 8, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, September 24, 2025 |
| First Use In Commerce Date | Wednesday, September 24, 2025 |
| International Class | 037 - Building construction; repair; installation services. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, December 8, 2025 |
| Primary Code | 037 |
| First Use Anywhere Date | Wednesday, September 24, 2025 |
| First Use In Commerce Date | Wednesday, September 24, 2025 |
Trademark Owner History
| Party Name | EXPRESS WASH CONCEPTS, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Etna, OH 43068
US |
Trademark Events
| Event Date | Event Description |
| Monday, December 8, 2025 | NEW APPLICATION ENTERED |
| Monday, December 8, 2025 | APPLICATION FILING RECEIPT MAILED |
| Friday, April 3, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, April 3, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, April 13, 2026 | ASSIGNED TO EXAMINER |
| Friday, April 17, 2026 | NON-FINAL ACTION WRITTEN |
| Friday, April 17, 2026 | NON-FINAL ACTION E-MAILED |
| Friday, April 17, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
